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With Friends Like These . . .

The Huffington Post recently published a hilarious and oh-so-accurate send-up of women’s mags, “17 Things Every Women’s Magazine Will Tell You (That You Should Ignore)” by Alida Nugent of blog The Frenemy. Here is a taste:

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1. Jennifer Aniston is really hot but she is also very pathetic. We want to have her hairstyle and her arms, but only to carry on her legacy when she dies alone.

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8. This is a somber photograph of a girl followed by her story about how a terrible, awful thing happened to her. Here is another story about a congresswoman who made it in a man’s world! Here is a 28-year-old with a fashion business! Women don’t get paid as much, and third-world women have it harder, because these are our serious pages! (Followed by raunchy sex tales!)

Coincidentally, the following critique of women’s magazines appeared on the Post Secret website this week. (Post Secret an ongoing art project that invites people to submit postcards decorated with their inner thoughts.) I think it is spot on, too:

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Although it is almost like shooting fish in a barrel, I thought it would be a cathartic exercise to come up with my own examples of the things every women’s magazine will tell you (that you should ignore). Here are a few I came up with:

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1. “Don’t theorise, accessorise!” (or variants thereof). Want to get noticed in the workplace? Dress for success. Why not try fishnets for that sassy / sexy edge that says: “I am the gal for the job!” The image above was SERIOUSLY included in a piece aimed at “women lawyers, bankers, MBAs, consultants, and otherwise overachieving chicks who work in conservative offices and need to look professional, but want to be fashionable.” Somehow, I don’t think I’d hire the barrister in the short shorts.

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2. Here’s a great article on positive body image and self-esteem written by someone we know you will trust! This gives us huge credibility and we can now emblazon our cover with a slogan like: “Perfection is boring — join the body revolution!” We will also now go on all the daytime talk shows and nod earnestly about our commitment to improving body satisfaction for women! Hell, we are now so OBVIOUSLY onto solving this huge issue that we will join a government advisory group on body image! The rest of our mag? Oh — DUH! It will be business as usual — loads of airbrushed images, a bombardment of hard-sell advertising for moisturisers and waxing and diet products, and an invitation to engage in the compare and despair game, in which we all rank celebs based on their looks. Vive the revolution!

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3. Lindsay Lohan is either “Bad-news Lindsay” and we all pity her and worry (read get thrilled by) her “out of control” antics, or she is “Good-news Lindsay”, who is making a comeback despite all the obstacles she faces (which, judging by this cover, may include being airbrushed to the extent that she is virtually unrecognisable, even to herself — no wonder she is confused; we sure are). Sometimes Ms Lohan seems to be reported as both evil and saintly on the same day . . . perhaps she really does have a twin, as depicted in The Parent Trap? Will the real Lindsay Lohan please stand up? Hint for those wanting an indication as to whether the mag intends to depict her as tragic or triumphant: Airbrushing = Lindsay is a fresh-faced success! (Yay, Team Lohan! We knew you could do it — and help us sell lip gloss at the same time! It’s a win-win!) No airbrushing + unflattering lighting = We shake our heads in shock and become very self-righteous (now turn the page and we will advise you on how to party like a pole dancer and assert your girlpower by flashing whilst not spilling your cocktail).

Our New Zealand Program Manager, Rachel Hanson (who has contributed some excellent blog posts lately, here and here if you’ve missed them), offered this:

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4. Forget world hunger, terrorism and climate change — it’s body hair you should really be worried about! Unless your genitals look prepubescent, you are so not going to get THE MAN. Waxing, shaving, lasering, threading — no pain, no gain!

It is vital to encourage young people to deconstruct media messages and talk back to the media, rather than to merely be passive consumers. Why not use this exercise to inspire the girls in your life and get them thinking about the messages women’s magazines in particular might be sending them that are really not helpful? We’d love to see their entries. Email them to us at: enquiries@enlighteneducation.com.

Published inAdvertisingBeauty IndustryBlogsBody ImageFashion IndustryMagazinesMedia

3 Comments

  1. Olivia

    ewww that perfume ad is rank!! ha

  2. Catherine Manning

    Who’s that girl? Lindsay Lohan? Really??!! Isn’t it incredible that girls/women are encourged to inspire to look like celebrities that don’t even look like themselves?
    As for the ‘sassy and sexy’ boardroom stilettos – I see a lawsuit coming on…’ooooh, I just broke my ankle running from my office to the board meeting’. (Hmm actually, that would probably be unlikely as there are still very few women on boards in Australia.)
    ‘The First Fragrance For Men from Tom Ford’? Let’s hope it’s the last. That is just revolting.

  3. Nikki D

    Great post Danni… and a great exercise for girls. PS that Tom Ford ad really, really bugs me every time I see it… grrrrr….

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