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Archive for the 'Advertising' Category

Unlike most little girl’s dolls, which are designed to represent older teenagers or women, Mattel’s “My Scene, Growing Up Glam” doll openly set out to depict a tween, a girl aged 8-13 years. She is dressed in lace stockings, short skirt, diamante belt, midriff top and wears a full face of heavy make-up ( complete with false eye lashes). [...]

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The letter below was forwarded to me by Julie Gale, founder of Kids Free 2B Kids and a very passionate, active defender of childhood.  I was so impressed I asked her permission to share it with you. Keep in mind, Girlfriend is a magazine thats core readership is girls aged between 13 and 14 years.   
To: The Editor [...]

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Don’t steal childhood away this christmas:  
 

Love, light and laughter at Christmas and always…
Danni and the Enlighten Education Executive Team -
Fran, Sonia, Storm, and Jane XXXX

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addthis_title = ‘Christmas+Wish%26%238230%3B.’;
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Why is it that every toy catalogue that lists gifts for girls then offers up Bratz, Barbies, kitchen sets, and pages of pink? I know some of it is definitely fun. Teyah (my 8 year old daughter) has the oh so cute “Littlest Pet Shop” high on her list - but be warned Santa - no Bratz here thank [...]

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Did you happen to catch the debate on the sexualisation of children in the media (”Sex Sells - but at what cost to our kids?” ) on the ABC’s A Difference of Opinion,Thursday 27th September?  Enlighten’s Victorian Program Director, Sonia Lyne, was present.
I thought the program had interesting moments although the issue did tend to get confused. The real issue set [...]

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This week’s Sunday Life (an insert with the Sun Herald) was a dedicated fashion issue. I was particularly keen to read the “Rewind, 1999″ article on designer Charlie Brown’s decision to use plus size model Sophie Dahl (a size 14) for her 1999 fashion show - had it been motivated by a desire to offer women [...]

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but about how hot you look when you win!”Sportz Bratz
I kid you not - this is the motto for the Sportz Bratz.
Research clearly shows one of the best things girls can do to promote a healthy body image is become involved in sports. enlighten actively encourages girls to get physical but also deconstructs some of the [...]

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During one of my discussions with Board members from the Australian Women’s Forum they highlighted the hypocrisy inherent in many of the programs that say they are designed to promote healthy body image. Apart from magazines that pretend  to be “a girl’s best friend” whilst feeding their insecurities and advocating consumerism,  other cosmetic companies are [...]

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I wanted to share with you, amongst other things, an interesting new resource. You may recall me posting a Sun Herald article by Miranda Divine ( Paradise glossed: magazines driving girl poisoning culture)  that labeled many magazines aimed at teen girls as “Girl Poisoners” – sexualizing them and reinforcing their negative body image.  
Australian Women’s Forum, a [...]

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