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	<title>The Butterfly Effect &#187; Advertising</title>
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		<title>A National Strategy on Body Image</title>
		<link>http://enlighteneducation.edublogs.org/2009/11/03/a-national-strategy-on-body-image/</link>
		<comments>http://enlighteneducation.edublogs.org/2009/11/03/a-national-strategy-on-body-image/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 09:47:19 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beauty Industry]]></category>
		<category><![CDATA[Body Image]]></category>
		<category><![CDATA[Enlighten Education]]></category>
		<category><![CDATA[Fashion Industry]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Power of Words]]></category>
		<category><![CDATA[Schools]]></category>
		<category><![CDATA[Sexualisation of children]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[air brushing]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[Dove]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[self esteem]]></category>
		<category><![CDATA[Womens Forum Australia]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=643</guid>
		<description><![CDATA[The issue of negative body image has officially crossed over into the mainstream public debate. We now have a proposed National Strategy on Body Image, put together by an advisory group appointed by the federal government.
Kate Ellis, the Minister for Youth, put together the group, which was chaired by Mia Freedman, former editor of Cosmopolitan, [...]]]></description>
			<content:encoded><![CDATA[<p>The issue of negative body image has officially crossed over into the mainstream public debate. We now have a <a href="http://www.youth.gov.au/Documents/Proposed-National-Strategy-on-Body-Image.pdf">proposed National Strategy on Body Image</a>, put together by an advisory group appointed by the federal government.</p>
<p>Kate Ellis, the Minister for Youth, put together the group, which was chaired by Mia Freedman, former editor of <em>Cosmopolitan</em>, and  featured big names in the fashion industry and  media such as TV presenter and model Sarah Murdoch, children&#8217;s health and psychology experts including Professor David Forbes of the University of Western Australia, and leaders of youth organisations such as the YWCA. They considered <a href="http://www.youth.gov.au/Documents/NatBodyImageConsult01.pdf">submissions </a>from the public&#8211;mostly young people, teachers, youth workers, social workers and psychologists&#8211;then came up with recommendations for government action to deal with the widespread problem of poor body image.</p>
<p>What excites me, and my colleagues at <a href="http://enlighteneducation.com">Enlighten</a>, is that the Strategy gives public recognition to the important role school programs can and should play in helping girls develop positive body image.  The Strategy calls for increased funding for &#8220;reputable and expert organisations to deliver seminars and discussions on body image within schools&#8221; and for workshops that increase girls&#8217; media literacy so that they can stand up to negative media messages.</p>
<blockquote><p>Many schools access independent organisations to deliver one-off body image workshops or to facilitate body image discussions among students. A number of these types of interventions have been demonstrated as effectively reducing the body dissatisfaction of students. The Advisory Group encourages government to increase the opportunities schools have to access these activities.</p>
<p><em>Proposed National Strategy on Body Image</em></p></blockquote>
<p>As a first step, I call on the federal government to immediately introduce the <a href="http://www.youth.gov.au/Documents/Proposed-National-Strategy-on-Body-Image.pdf">Body Image Friendly Schools Checklist</a> in the Strategy (on page 42). It has some great practical ideas that I would love to see implemented in schools across Australia. The best of the recommendations:</p>
<ul>
<li>Bring positive body image messages into the curriculum. It is easy to see how body image can be incorporated into health and physical education lesson plans, but teachers need not stop there. In English, students could be asked to write a critical thinking essay on how the media affects our idea of what a woman should look like. A media studies class might focus on the way that programs such as Photoshop are used by magazines to create an unattainable ideal of beauty.</li>
<li>Consult with students to develop a sports uniform everyone feels comfortable wearing. Being involved in sport has been shown to boost girls&#8217; self-esteem and body image&#8211;yet it has also been shown that figure-hugging uniforms are one of the greatest barriers to girls participating in sport.</li>
<li>Provide Mental Health First Aid training for teachers that can help them identify body image and eating disorders in students and then know what steps to take next.</li>
<li>Give training for teachers in how to use body-friendly language with students&#8211;that is, no &#8220;fat talk&#8221;, either about themselves or their students.</li>
<li>Include positive body image in the school&#8217;s policy, even writing positive body image and the celebration of diversity into the school&#8217;s mission statement.</li>
<li>Do away with weighing and measuring students. It seems kind of crazy that in this day and age that has to even be spelt out, but it is still done in PE and even some maths classes. And for many students, the humiliation they experience leaves lasting scars.</li>
</ul>
<p>Beyond the school system, there are some other good (and long overdue) suggestions in the Strategy that I hope the government implements. A standard system of clothing sizes to avoid the distress many feel when they find they can&#8217;t fit into a certain size. Stores stocked with a broad range of sizes, reflecting the diversity of our body types. Mannequins that look more like the many different women we see every day in the street.</p>
<p>But as with most such working papers put together by committee, within parameters set by a federal government, the Strategy of course has its limitations. For instance, it can simply suggest that funding should be increased in schools to ensure all girls receive the media literacy and self-esteem workshops they need; it can&#8217;t provide an assurance that this will actually happen.</p>
<p>The limitations of the Strategy become clearer when it deals with other avenues for promoting positive body image. The right principle is there: to encourage clothing designers, magazines and TV, the diet industry, advertisers and marketers to finally shoulder responsibility for the shame, disgust and body anxiety they routinely encourage young women to experience. But the Strategy recommends first trying the softly, softly approach: asking companies to follow a voluntary code of conduct and rewarding them for good behaviour by listing them in a roll of honour and awarding them the right to display a logo. Think of the Heart Foundation&#8217;s tick of approval, but in this case for creating positive body image rather than lowering cholesterol. Only once this approach had failed to produce results would penalties be considered.</p>
<p>I would be overjoyed if companies voluntarily started treating girls and women with more respect. And I think some would, so long as it was good for their bottom line. Think, for instance, of Dove, which uses the body image issue to sell a truckload of soap&#8211;while their parent company&#8217;s other key brands include Lynx (Boom Chicka Waa Waa, anyone?), Slim Fast and Ponds Skin Whitening cream marketed in Asian countries. A lot of fashion designers would  simply pull one of those frosty catwalk model faces in response to a suggestion they promote positive body image. I mean, can you really see Gucci saying &#8220;Hey, they&#8217;re right, we should stop promoting this unhealthy stick-thin image and adopt that voluntary code of conduct&#8221;?</p>
<p>I do wish that the proposed national strategy had more to say on the sexualisation and objectification of women and especially of girls. While body size and shape and the lack of diversity in the media are prime sources of despair, the pressure to be sexy&#8211;and only within a narrow ideal of sexiness&#8211;is increasingly causing serious problems.</p>
<blockquote><p>Research shows that over time women can come to see themselves as objects and subject their bodies to constant surveillance, feeling disgusted and ashamed about themselves. So even if the code helps industry to get serious about presenting more realistically sized women, the expectation to be ‘‘hot’’ and ‘‘sexy’’ will remain. And industry will have the right product and the latest look we need to achieve this false ideal.</p>
<p>Misty de Vries, COO, Women&#8217;s Forum Australia, in <a href="http://www.theage.com.au/opinion/national-strategy-on-body-image-doesnt-go-far-enough-20091029-hle0.html"><em>The Age</em></a></p></blockquote>
<p>The way I look at it, the National Strategy on Body Image is a great place to start. But its recommendations are only worth something if the politicians, the fashion and beauty product industries, and the media and advertisers follow through on them. It is thanks to all of us voicing our opinions that the government commissioned a Strategy in the first place. Now we have to keep up the pressure!</p>
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		<item>
		<title>Adios Supergirl</title>
		<link>http://enlighteneducation.edublogs.org/2009/06/12/adios-supergirl/</link>
		<comments>http://enlighteneducation.edublogs.org/2009/06/12/adios-supergirl/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 21:14:29 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Enlighten Education]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Power of Words]]></category>
		<category><![CDATA[Schools]]></category>
		<category><![CDATA[Courtney Martin]]></category>
		<category><![CDATA[stress]]></category>
		<category><![CDATA[visualisation]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=393</guid>
		<description><![CDATA[Many girls I work with tell me they are stressed — really stressed. They feel exhausted and overwhelmed. They have headaches, trouble sleeping, chronically tight muscles, fatigue and lack of appetite or weight gain, which are recognised signs of stress.
Why do our young women feel such debilitating pressure?
I believe many teen girls are suffering from the Supergirl [...]]]></description>
			<content:encoded><![CDATA[<p>Many girls I work with tell me they are stressed — <em>really</em> stressed. They feel exhausted and overwhelmed. They have headaches, trouble sleeping, chronically tight muscles, fatigue and lack of appetite or weight gain, which are recognised signs of stress.</p>
<p>Why do our young women feel such debilitating pressure?</p>
<p>I believe many teen girls are suffering from the Supergirl epidemic. They feel they must be smart, popular, thin and attractive, all while displaying a Paris Hiltonesque worldliness. American writer Courtney Martin in her book <a href="http://www.courtneyemartin.com/thebook.php">Perfect Girls, Starving Daughters</a> sums up the modern girl&#8217;s dilemma this way:</p>
<blockquote><p>We have the ultimate goal of effortless perfectionism.</p></blockquote>
<p>The reality is that striving for perfection is actually unachievable, let alone exhausting.</p>
<p>Many girls desperately fear making mistakes, believing they cannot let down their guard for even one moment. For my upcoming book, <a href="http://www.danniellemiller.com">The Butterfly Effect</a>, my interviews with girls gave me valuable insight:</p>
<blockquote><p>I worry so much about getting things wrong in class. What will people think of me if I do? If I don&#8217;t know something, I pretend I do so the teacher won&#8217;t think less of me. Everyone thinks I am such a great student and that learning comes easily to me — and I do get good marks, but I feel sick sometimes thinking about how long I will need to keep up this effort for.  — Joanne, 14</p></blockquote>
<blockquote><p>The worst thing about being a teen girl is people condemning you when you fall when, in fact, you only just tripped and learned something. — Yan, 16</p></blockquote>
<blockquote><p>If I make a mistake I want to cry. I hate that I am a big failure. But you can&#8217;t let anyone know you feel like that so you just shrug it off and go, &#8216;whatever&#8217;. But I replay my mistakes over and over in my head later. — Lucy, 15</p></blockquote>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/06/442652_distraught.jpg"><img class="alignnone size-medium wp-image-394" title="442652_distraught" src="http://enlighteneducation.edublogs.org/files/2009/06/442652_distraught.jpg" alt="" width="239" height="250" /></a></p>
<p>The message we need to send our girls is that while they can do anything, they do not have to do it all at once, nor do they have to get it right every time.</p>
<p>We can serve as positive role models by refusing to buy into the hype that we need to be &#8220;Yummy Mummys&#8221; who can do it all. This may mean letting our own guard down and setting aside our perfectionist tendencies. Amelia Toffoli, the Principal at <a href="http://www.stbrigids.wa.edu.au/">St Brigid&#8217;s College Lesmurdie</a>, one of Enlighten&#8217;s Western Australian client schools, offers this great advice:</p>
<blockquote><p>A mother should share personal failures as well as successes and explain to her daughter what she may have learnt from mistakes. It gives daughters hope that they too can move on from a poor choice.</p></blockquote>
<p>Another angle is to create opportunities for girls to engage in exploration and self-discovery, and pursue activities that make them feel good — even if they won&#8217;t result immediately in a concrete reward such as good marks or acclaim.  In a May 2009 <a href="http://www.contracostatimes.com/teens/ci_12329697">article on teen girls and perfectionism</a>, a teacher in the United States, Jamie Donohoe, shared his favorite assignment that he gives his English students: to fulfil a small secret dream, something the student always wanted to do but never dared to for fear of failure or embarrassment. I love this!</p>
<p>Perhaps it&#8217;s a sign of the times that <a href="http://www.enlighteneducation.com">Enlighten Education&#8217;s </a>Chill Out workshops are increasingly popular with schools. We involve girls in practical, fun techniques that can help alleviate the physical symptoms of stress. For instance, positive visualisation helps girls develop new, more positive self-talk so they can respond calmly and optimistically to life&#8217;s inevitable challenges and setbacks. This is something we perhaps all could benefit from. We cannot always control the events that we experience, but we can control how we respond.</p>
<p>Do you know of any other good ideas for helping girls move beyond perfectionism?</p>
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		<item>
		<title>Time to Talk</title>
		<link>http://enlighteneducation.edublogs.org/2009/05/13/time-to-talk/</link>
		<comments>http://enlighteneducation.edublogs.org/2009/05/13/time-to-talk/#comments</comments>
		<pubDate>Tue, 12 May 2009 15:30:58 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Body Image]]></category>
		<category><![CDATA[Fashion Industry]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Power of Words]]></category>
		<category><![CDATA[Sexualisation of children]]></category>
		<category><![CDATA[Myer]]></category>
		<category><![CDATA[Peter Alexander]]></category>
		<category><![CDATA[sexism]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=382</guid>
		<description><![CDATA[Recently I took my 10-year-old daughter, Teyah, on a trip to a shopping centre. Mother&#8217;s Day was coming up, and I needed to buy a gift for my mother and a new outfit for Teyah to wear out for our family lunch.
Rather than enjoying this experience, I found myself increasingly frustrated, and in fact furious, [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I took my 10-year-old daughter, Teyah, on a trip to a shopping centre. Mother&#8217;s Day was coming up, and I needed to buy a gift for my mother and a new outfit for Teyah to wear out for our family lunch.</p>
<p>Rather than enjoying this experience, I found myself increasingly frustrated, and in fact furious, because of some of the ridiculous and simply toxic messages my daughter and I were presented with.</p>
<p>First stop: the girls-wear department at Myer, which caters to children aged 8 to 14. Recently renovated, it now has an instore Weight Watchers shopfront smack bang in the middle. Why, Teyah asked, do they need to promote dieting in the girls&#8217; section?  Girls are still growing, so they are constantly moving up to bigger clothes. With Weight Watchers located right in this part of the store, she wondered, is there a risk that girls will think their ever-changing dress size is a sign they are getting fat? Wouldn&#8217;t the adults&#8217; section of the store be a more appropriate place for a dieting program?</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/05/img_0059.jpg"><img class="alignnone size-medium wp-image-383" title="img_0059" src="http://enlighteneducation.edublogs.org/files/2009/05/img_0059-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>And it is not just our young daughters who are being told they need to shape up. I am usually a fan of Peter Alexander, the designer of leisure and sleep wear, yet on this shopping trip I was so deeply offended by his store&#8217;s window display I couldn&#8217;t bring myself to even enter. Their Mother&#8217;s Day slogan? &#8220;Spoil your Mum (after all . . . you spoilt her figure!)&#8221;</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/05/img_0060.jpg"><img class="alignnone size-medium wp-image-384" title="img_0060" src="http://enlighteneducation.edublogs.org/files/2009/05/img_0060-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p>And finally, to ALDO, a shoe shop. I don&#8217;t know the name of the song they had blaring; its lyrics were so vile it must be banned from radio, so I hadn&#8217;t heard it before. The lyrics included the word f*ck and the singer was telling a b*tch to get on all fours and take it like a whore, get on the pole and spin . . .</p>
<p>You get the idea.</p>
<p>Teyah and I retreated into a cafe, and our shared experiences became a catalyst for a really interesting conversation about gender, the media and marketing messages. This impromptu &#8220;retail therapy&#8221; session got me thinking about powerful questions we can all ask our daughters, to get the discussion going. The following may provide inspiration:</p>
<p align="left"><strong><span style="color: #993366;">Which brands do you think portray women in a positive light?</span></strong></p>
<p><strong><span style="color: #993366;">Describe an advertisement you thought objectified women. How did it make you feel?</span></strong></p>
<p><strong><span style="color: #993366;">What are the things others do that make you feel precious and special?</span></strong></p>
<p align="left"><strong><span style="color: #993366;">What are the things you do for yourself that make you feel precious and special?</span></strong></p>
<p align="left"><strong><span style="color: #993366;">What are you most proud of in your life so far?</span></strong></p>
<p align="left"><strong><span style="color: #993366;">What are five things that you love about yourself?</span></strong></p>
<p align="left"><strong><span style="color: #993366;">Describe a time when you compared yourself to someone whose looks you admired. How did that comparison make you feel?</span></strong></p>
<p align="left"><strong><span style="color: #993366;">Who is a woman you admire for reasons other than her looks? What do you like about her?</span></strong></p>
<p align="left"><strong><span style="color: #993366;">Describe a time when you felt truly beautiful.</span></strong></p>
<p align="left"><span style="color: #993366;"><strong>How do you think society defines the words &#8220;beautiful&#8221; and &#8220;ugly&#8221;? How do you define them?</strong> </span></p>
<p>I would love to hear what other topics you think are in urgent need of being addressed with our girls and the conversation starters that you have found helpful.</p>
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		<title>&#8220;If you are thin and beautiful you can rule the world&#8230;&#8221;</title>
		<link>http://enlighteneducation.edublogs.org/2009/02/05/if-you-are-thin-you-can-rule-the-world/</link>
		<comments>http://enlighteneducation.edublogs.org/2009/02/05/if-you-are-thin-you-can-rule-the-world/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 05:33:38 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beauty Industry]]></category>
		<category><![CDATA[Body Image]]></category>
		<category><![CDATA[Eating Disorders]]></category>
		<category><![CDATA[diet]]></category>
		<category><![CDATA[teenag egirls]]></category>
		<category><![CDATA[The Biggest Loser]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=352</guid>
		<description><![CDATA[The quote above is taken from the YouTube clip below. This documentary provides an incredibly powerful insight into adolescent, and pre-adolescent, girls and their relationship with their bodies:  

 
Now consider the messages Australian teen girls will be receiving this week if they tune into channel 10&#8217;s The Biggest Loser. I wrote an Opinion piece for the Sydney Morning Herald on this [...]]]></description>
			<content:encoded><![CDATA[<p>The quote above is taken from the YouTube clip below. This documentary provides an incredibly powerful insight into adolescent, and pre-adolescent, girls and their relationship with their bodies:  </p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/MIIEzmLkU60&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/MIIEzmLkU60&amp;hl=en&amp;fs=1" allowfullscreen="true" allowscriptaccess="always"></embed></object><br />
 </p>
<p>Now consider the messages Australian teen girls will be receiving this week if they tune into channel 10&#8217;s The Biggest Loser. I wrote an Opinion piece for the Sydney Morning Herald on this show last year: <a href="http://www.smh.com.au/news/opinion/the-burden-of-treating-girls-bodies-as-the-enemy/2008/01/28/1201369036152.html">The Burden of treating girls bodies as the enemy. </a> </p>
<p>What do I find so concerning about this program? I am not questioning the importance of maintaining a sensible diet or a fitness regime. And it is obvious that the contestants do need help in getting their health back on track. But is public humiliation, excessive dieting and exercise, and the constant obsession with numbers (calories, kilos, carbs&#8230;) helping either the participants or the viewers <em>long term?</em></p>
<p>One of my Facebook buddies is so incensed by this show that she has set up her own Facebook page to stimulate discussion on the real issues:  <a href="http://www.facebook.com/home.php#/group.php?gid=49727569005&amp;ref=mf">Shame on you channel 10 &#8211; &#8216;The Biggest Loser&#8217; should not be shown</a>. What messages are we sending, one member of this group questions, when contestants gasp in dismay at the thought of having to consume lollies worth 80 calories as a possible &#8216;punishment&#8217; for failing to get immunity?</p>
<p>Surely we don&#8217;t need more thinspiration. We are already bombarded with images of ultra-thin models and celebrities and surrounded by advertisements for the multi-million dollar diet industry.</p>
<p>What we need is more <em>balance. </em></p>
<p>More <em>connection to our bodies. </em></p>
<p>More <em>celebration of diversity.</em>  </p>
<p><em>  </em></p>
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		<title>I hate this part right here</title>
		<link>http://enlighteneducation.edublogs.org/2009/01/30/i-hate-this-part-right-here/</link>
		<comments>http://enlighteneducation.edublogs.org/2009/01/30/i-hate-this-part-right-here/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 23:55:53 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beauty Industry]]></category>
		<category><![CDATA[Fashion Industry]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Dolce and Gabanna]]></category>
		<category><![CDATA[Jodie Foster]]></category>
		<category><![CDATA[Pussycat Dolls]]></category>
		<category><![CDATA[The Accused]]></category>
		<category><![CDATA[violence against women]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=345</guid>
		<description><![CDATA[Have the PCD&#8217;s (The Pussycat Dolls) stooped to a new low?  I was watching the film clip to their song &#8220;I Hate This Part Right Here&#8221; when I was stunned by the scene depicting one of the girls draped in a very suggestive &#8220;come and get me&#8221; pose over a pinball machine. This appears in [...]]]></description>
			<content:encoded><![CDATA[<p>Have the PCD&#8217;s (The Pussycat Dolls) stooped to a new low?  I was watching the film clip to their song &#8220;I Hate This Part Right Here&#8221; when I was stunned by the scene depicting one of the girls draped in a very suggestive &#8220;come and get me&#8221; pose over a pinball machine. This appears in a film clip set in the desert (it&#8217;s all lone roads, cacti, wolves and deers up to this point) which made the shot all the more bewildering. It&#8217;s about 2min 30 in:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/6wbPErp-Kiw&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/6wbPErp-Kiw&amp;hl=en&amp;fs=1" allowfullscreen="true" allowscriptaccess="always"></embed></object><br />
 <br />
The first thing that came to my mind was that this was designed to be reminiscent of the infamous gang rape scene in the Jodie Foster film The Accused &#8211; a scene in which Foster&#8217;s character is gang raped on a pinball machine in a small-town bar. This scene was absolutely harrowing and had me, like so many other cinema goers, leaving the cinema sobbing.</p>
<p>Am I reading too much into this? And if I am, what else are we to make of a pinball machine in the desert decorated by a panting Pussycat Doll?   </p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/01/i20hate20this20part5.jpg"><img class="alignnone size-medium wp-image-346" title="i20hate20this20part5" src="http://enlighteneducation.edublogs.org/files/2009/01/i20hate20this20part5-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>Glorifying violence against women is sadly not new. Dolce and Gabbana alluded to gang rape in their 2007 advertising campaign:</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/01/dolce-gabbana-ad-sexist.jpg"><img class="alignnone size-medium wp-image-347" title="dolce-gabbana-ad-sexist" src="http://enlighteneducation.edublogs.org/files/2009/01/dolce-gabbana-ad-sexist-300x224.jpg" alt="" width="300" height="224" /></a></p>
<p>And what about the episode of America&#8217;s Next Top Super Model that featured the wannabe models posing for shots that depicted them as victims of violent crime?</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/01/antp.jpg"><img class="alignnone size-medium wp-image-348" title="America\'s Next Top Model" src="http://enlighteneducation.edublogs.org/files/2009/01/antp-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/01/shotantm.jpg"><img class="alignnone size-medium wp-image-349" title="shotantm" src="http://enlighteneducation.edublogs.org/files/2009/01/shotantm-210x300.jpg" alt="" width="210" height="300" /></a><br />
 <br />
The judges comments were breath-takingly offensive and included: &#8220;Gorgeous!&#8221;, &#8220;Fantastic!&#8221;, &#8220;Amazing!&#8221;, &#8220;Absolutely beautiful!&#8221;, &#8220;You don&#8217;t look dead enough&#8221; and, &#8220;Death becomes you, young lady!&#8221;</p>
<p>Loved blogger <a href="http://veniceofbrasil.blogspot.com/2007/03/americas-next-top-model-violence.html">Venice of Brasil&#8217;s </a>post on why we should all be vigilant against any attempt to eroticise violence against women:</p>
<blockquote><p>It also seems like just one more crime the beauty industry commits against women. This is not a place where women are celebrated. They are scrutinized, demeaned, told they are too old, not thin enough, not pretty enough, etc. just to sell more products. Top Model sells at least one new product an episode through its format. I am sure that this is just another publicity stunt for the show in which media people and feminists get upset, and the majority of the desensitized public sits back thinking, &#8220;what&#8217;s the big deal?&#8221;</p>
<p>I guess that is the question. What is the big deal?<br />
The big deal is that it makes violence against women appear beautiful and acceptable<br />
The big deal is that if a picture is worth 1,000 words, what did we just learn?<br />
The big deal is that it is another media depiction of violence that makes the real thing seem &#8220;normal&#8221;.<br />
The big deal is that violence against women is real, and this is fashion mocking the reality of so many.<br />
The big deal is that right now thousands of women die everyday around the world from preventable violence while shows like Top Model tell the models that they don&#8217;t look &#8220;dead enough&#8221;.<br />
The big deal is that how many women have died in Iraq? Where are their pictures? Where is &#8220;blown up by cluster bombs&#8221; crime scene photo? Or is that not pretty enough?</p></blockquote>
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		<title>Moving forward</title>
		<link>http://enlighteneducation.edublogs.org/2009/01/21/moving-forward/</link>
		<comments>http://enlighteneducation.edublogs.org/2009/01/21/moving-forward/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 05:59:19 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Body Image]]></category>
		<category><![CDATA[Enlighten Education]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[Sexualisation of children]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=342</guid>
		<description><![CDATA[I want to begin the year by sharing a video that I posted on YouTube earlier this month, it is an edited version of some interviews I did with Iris Productions:

 
I have been thinking about how we can all make things better for girls and have come up with a few suggestions I&#8217;d like to see you all build [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://enlighteneducation.edublogs.org/files/2009/01/girlcaught_sticker.jpg"></a>I want to begin the year by sharing a video that I posted on YouTube earlier this month, it is an edited version of some interviews I did with Iris Productions:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/wJYcrkshJtE&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/wJYcrkshJtE&amp;hl=en&amp;fs=1" allowfullscreen="true" allowscriptaccess="always"></embed></object><br />
 <br />
I have been thinking about how we can <em>all make things better </em>for girls and have come up with a few suggestions I&#8217;d like to see you all build upon:</p>
<p>1. READ. Get informed. A few of the books that inspired me in 2008 and that continue to challenge and feed my thinking include:  &#8221;Perfect Girls, Starving Daughters&#8221; by Courtney Martin, &#8220;Adolescent Girls In Crisis&#8221;, by Martha Straus, &#8220;Faking It&#8221; by Women&#8217;s Forum Australia, &#8221; Female Chauvinist Pigs, Women and the Rise of Raunch Culture&#8221; by Ariel Levy, and &#8220;Well and Good&#8221; by Richard Eckersley.   </p>
<p>2. WRITE. The book that has really shaped me though has been my own. My manuscript is due into my publishers, Random House, in two weeks &#8211; what a journey writing this has been! Seth Godin (a business writer and entrepreneur) summed up the power of the writing process beautifully in the Herald a few weeks ago -</p>
<blockquote><p>The book that will most change your life is the book you write. Write it as a blog, write it as a book you publish or write it as a private diary&#8230; The act of writing things down, of justifying your actions, of being cogent and clear and forthright &#8211; that&#8217;s how you change. It keeps you from lying to yourself all day long.&#8221;</p></blockquote>
<p>3. SPEAK OUT &#8211; If you see advertisements that you think send out all the wrong messages, send a message of your own&#8230;enough! This year at Enlighten, as part of a new workshop we are launching entitled &#8220;Real Girl Power,&#8221; we will be encouraging teenage girls to talk back to the media by identifying ad&#8217;s they think portray women and girls in unhealthy ways.</p>
<p> <a href="http://enlighteneducation.edublogs.org/files/2009/01/girlcaught_sticker.jpg"><img class="alignnone size-medium wp-image-343" title="girlcaught_sticker" src="http://enlighteneducation.edublogs.org/files/2009/01/girlcaught_sticker-182x300.jpg" alt="" width="182" height="300" /></a></p>
<p>Our campaign was inspired by the work of American group <a href="http://www.mindonthemedia.org/">Mind on the Media </a>and we are initiating it here with their blessing. If you&#8217;d like to get involved, and get the teen girls in your life involved too, download the PDF below. These stickers have been designed to be printed out on Avery labels (8 per page &#8211; product number DL08) although they can simply by printed on paper and pasted.</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2009/01/girl-caught_pdf_sticker.pdf">girl-caught_pdf_sticker</a> - PDF for downloading and printing at home.</p>
<p>Once girls have &#8221;caught out&#8221; an advertisement, they can plaster a sticker on it and send it in to us. We will compile these to share on our blog &#8211; and will also share the contact details of the companies responsible so we can all contact them to say enough!</p>
<p>These types of grass roots camapaigns are not only very effective in brining about real change, but also encourage girls to feel powerful.</p>
<p>4. CONNECT &#8211; Actively seek positive female role models for teen girls. There are some excellent structured mentoring programs, like <a href="http://www.lifechangingexperiences.org/Sister%202%20sister.html">SISTERtosister</a>, but all girls can be encouraged to seek out older girls and women who can help them achieve. Teen cosmetic company <a href="http://www.bellaboobabe.com/getreal/how-to-choose-a-role-model">Bellaboobabe</a> is promoting role modelling on its new look site (which also features some very good Get Real messages).     </p>
<p><strong>Over to you &#8211; what will you be doing in 2009 to move things forward for girls?</strong></p>
<p> </p>
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		<title>Sisterhood &#8211; performance poem by Kate Wilson</title>
		<link>http://enlighteneducation.edublogs.org/2008/11/27/sisterhood-performance-poem-by-kate-wilson/</link>
		<comments>http://enlighteneducation.edublogs.org/2008/11/27/sisterhood-performance-poem-by-kate-wilson/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 04:48:18 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[Bratz]]></category>
		<category><![CDATA[Kate Wilson]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=330</guid>
		<description><![CDATA[The poem featured in this YouTube clip is written and performed by Kate Wilson. 

Have your girls produced poems, songs or art that explores women&#8217;s issues? If so, I&#8217;d love to see these. 
P.S As promised &#8211; big shout out to the hundreds of shiny teen girls I have worked with this past fortnight. I [...]]]></description>
			<content:encoded><![CDATA[<p>The poem featured in this YouTube clip is written and performed by Kate Wilson. </p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/X4dY3WOjU-E&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/X4dY3WOjU-E&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" width="425" height="344"></embed></object></p>
<p>Have your girls produced poems, songs or art that explores women&#8217;s issues? If so, I&#8217;d love to see these. </p>
<p>P.S As promised &#8211; big shout out to the hundreds of shiny teen girls I have worked with this past fortnight. I have been to Canberra, New Zealand, Wagga Wagga, Strathfield and Perth! A few of my fave snaps below. </p>
<p>LOVE, LIGHT AND LAUGHTER to all my Sisters!  </p>
<p><a href='http://enlighteneducation.edublogs.org/files/2008/11/img_2830.jpg'><img src="http://enlighteneducation.edublogs.org/files/2008/11/img_2830-300x225.jpg" alt="" width="300" height="225" class="alignnone size-medium wp-image-332" /></a></p>
<p><a href='http://enlighteneducation.edublogs.org/files/2008/11/pb240014.jpg'><img src="http://enlighteneducation.edublogs.org/files/2008/11/pb240014-300x225.jpg" alt="" width="300" height="225" class="alignnone size-medium wp-image-333" /></a></p>
<p><a href='http://enlighteneducation.edublogs.org/files/2008/11/pb240015.jpg'><img src="http://enlighteneducation.edublogs.org/files/2008/11/pb240015-300x225.jpg" alt="" width="300" height="225" class="alignnone size-medium wp-image-334" /></a></p>
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		<title>3 Tips for Teenage Girls</title>
		<link>http://enlighteneducation.edublogs.org/2008/11/13/3-tips-for-teenage-girls/</link>
		<comments>http://enlighteneducation.edublogs.org/2008/11/13/3-tips-for-teenage-girls/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 04:32:43 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[advice]]></category>
		<category><![CDATA[teenage girls]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=329</guid>
		<description><![CDATA[I stumbled upon this film made by &#8220;chubbygirl27&#8243; on Youtube. She starts by reviewing the film 3oo. She then deconstructs some of the unhelpful advice teen magazines tend to offer their readers and finally, she shares three REAL tips of her own. I like the advice she offers, take a look:
 
What would yours be?

  [...]]]></description>
			<content:encoded><![CDATA[<p>I stumbled upon this film made by &#8220;chubbygirl27&#8243; on Youtube. She starts by reviewing the film 3oo. She then deconstructs some of the unhelpful advice teen magazines tend to offer their readers and finally, she shares three REAL tips of her own. I like the advice she offers, take a look:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ko6GcGRpkgI&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ko6GcGRpkgI&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" width="425" height="344"></embed></object> </p>
<p>What would yours be?</p>
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		<title>Wall of Shame</title>
		<link>http://enlighteneducation.edublogs.org/2008/09/16/wall-of-shame/</link>
		<comments>http://enlighteneducation.edublogs.org/2008/09/16/wall-of-shame/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 01:14:14 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Magazines]]></category>
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		<category><![CDATA[Underage Drinking]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[Big Brother]]></category>
		<category><![CDATA[Brigitte]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[Ralph magazine]]></category>
		<category><![CDATA[The Veronicas]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=304</guid>
		<description><![CDATA[The healthy Beer?

What was Jessica Simpson ( who is not only the spokesperson for this new brand of beer but also an investor in the brewery that manufacturers it) thinking when she got involved in a range that obviously targets young female drinkers in the most irresponsible way?
The singer, 28, says in the campaign: &#8220;I work out and [...]]]></description>
			<content:encoded><![CDATA[<h2>The healthy Beer?</h2>
<p><a href="http://enlighteneducation.edublogs.org/files/2008/09/jessica-stampede-b1.jpg"><img class="alignnone size-medium wp-image-306" src="http://enlighteneducation.edublogs.org/files/2008/09/jessica-stampede-b1-195x300.jpg" alt="" width="195" height="300" /></a></p>
<p><a href="http://enlighteneducation.edublogs.org/files/2008/09/jessica-stampede-b.jpg"></a>What was Jessica Simpson ( who is not only the spokesperson for this new brand of beer but also an investor in the brewery that manufacturers it) thinking when she got involved in a range that obviously targets young female drinkers in the most irresponsible way?</p>
<p>The singer, 28, says in the campaign:<strong> &#8220;I work out and take care of myself. But I also like a cold beer once in a while. That&#8217;s why I made the smart choice with a smart beer. Stampede Light, it&#8217;s beer plus.&#8221;</strong></p>
<p>Yes, it is light beer <em>infused with vitamins</em>&#8230;I kid you not. The company&#8217;s web site declares it contains vitamin B and is &#8220;made from pure spring water&#8230;geared towards the health-conscious.&#8221;  </p>
<h2><span style="color: #ff0000">Take Me On The Floor</span></h2>
<p>Australian Rock group The Veronicas (twins Jess and Lisa Origliasso) are heavily marketed towards the tween demographic. They have a highly successful clothing range for girls aged 7-16 which is sold at Target stores and are regular cover girls for tween magazines. In recent interviews, the twins have acknowledged that fans as young as four go along to their concerts:  &#8221;For our last record (their debut, Exposed: The Secret Life of the Veronicas) we were surprised by the age demographic it appealed to &#8211; we had kids as young as four coming, but adults as well,&#8221; Lisa says.</p>
<p>What will their devoted tween fans make of their new single &#8220;Take Me On The Floor&#8221;? The film clip is simply soft-porn. Shots of the now almost obligatory girl on girl kissing, lots of gyrating and close ups of thighs being groped&#8230;the lyrics include an incredible amount of heavy breathing (do they suffer from asthma perhaps?) and the mantra &#8220;I wanna kiss a girl, I wanna kiss a girl, I wanna kiss a boy, I wanna &#8230; &#8221; The dancers meanwhile writhe uncontrollably as they all &#8220;take each other&#8221; on the dance floor ( all this at 9am on Saturday morning TV, before I&#8217;ve even had my Coco Pops!)</p>
<p> <object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/jIlPP_FGExo&amp;hl=en&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/jIlPP_FGExo&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" width="425" height="344"></embed></object></p>
<p>When asked about the move towards highly sexual lyrics in their new album &#8220;Hook Me Up &#8221; when the album was first released way back in October last year in an interview in the <a href="http://www.smh.com.au/news/music/tween-queens-pump-it-up/2007/10/28/1193548289050.html">Sydney Morning Herald</a>, Lisa offered this:   </p>
<blockquote><p>I think in the music world today that (sex) is a very big part of all songs&#8230;You can&#8217;t really listen to one song on the radio that isn&#8217;t referring to relationships or that whole thing. Every song seems to be about that, it seems to be driven by that. I don&#8217;t think this is any different. It&#8217;s just a fun song. You know, you can interpret how you want to. But I think kids are a little bit more wise these days &#8230; I mean kids have boyfriends when they&#8217;re 12. I didn&#8217;t have my first kiss until I was 15,&#8221; she adds, with a laugh. &#8220;</p></blockquote>
<p>So Lisa wasn&#8217;t ready for her first kiss until she was 15, but children nowadays should be ready for anything much earlier? And sorry, but unless I am missing something this new song is not about a <em>relationship</em> at all, the opening line states: &#8220;I barely know you&#8230;&#8221;</p>
<p>My 9 year old daughter had a Veronicas t-shirt.</p>
<p>It&#8217;s been binned.</p>
<h2><span style="color: #ff0000">Ralph magazine makes me ralph</span></h2>
<p>Ralph maagzine hit a record low (and that is saying something!) with their pictorial of ex-Big Brother &#8220;star&#8221; Brigitte this month. She is posed in scanty lingerie, proudly exposing her fake breats &#8211; on a bed surrounded by children&#8217;s cuddly toys, with a baby&#8217;s dummy in her hand! One can only assume readers are meant to be aroused by her child-like appeal. Disgusting. Devastating.</p>
<p>And, what sage advice does she offer to readers? When asked what she would do if she became PM she offered this: &#8220;I’d probably give everyone free boob jobs. I think guys would appreciate the girls getting them.&#8221;</p>
<p><strong>Seems our work is far from done&#8230;</strong>          </p>
<p> </p>
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		<title>&#8220;She&#8217;s just a cute Tween&#8230;but she grows up to be a curvy, cool Teen!&#8221;</title>
		<link>http://enlighteneducation.edublogs.org/2008/06/29/shes-just-a-cute-tweenbut-she-grows-up-to-be-a-curvy-cool-teen/</link>
		<comments>http://enlighteneducation.edublogs.org/2008/06/29/shes-just-a-cute-tweenbut-she-grows-up-to-be-a-curvy-cool-teen/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 09:53:20 +0000</pubDate>
		<dc:creator>Danni Miller</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Enlighten Education]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Sexualisation of children]]></category>
		<category><![CDATA[Catherine Lumby]]></category>
		<category><![CDATA[Clive Hamilton]]></category>
		<category><![CDATA[Hugh Hefner]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Playboy]]></category>
		<category><![CDATA[Sexy Inc]]></category>
		<category><![CDATA[tweens]]></category>

		<guid isPermaLink="false">http://enlighteneducation.edublogs.org/?p=269</guid>
		<description><![CDATA[
Unlike most little girl&#8217;s dolls, which are designed to represent older teenagers or women, Mattel&#8217;s &#8220;My Scene, Growing Up Glam&#8221; doll openly set out to depict a tween, a girl aged 8-13 years. She is dressed in lace stockings, short skirt, diamante belt, midriff top and wears a full face of heavy make-up ( complete with false eye lashes). [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1434-24_edited.jpg"></a><a href="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1424-47_edited.jpg"><img class="alignnone size-medium wp-image-270" src="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1424-47_edited-279x300.jpg" alt="" width="279" height="300" /></a></p>
<p>Unlike most little girl&#8217;s dolls, which are designed to represent older teenagers or women, Mattel&#8217;s &#8220;My Scene, Growing Up Glam&#8221; doll openly set out to depict a tween, a girl aged 8-13 years. She is dressed in lace stockings, short skirt, diamante belt, midriff top and wears a full face of heavy make-up ( complete with false eye lashes). Her cute accessories? A teddy bear and school books:</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1434-24_edited.jpg"><img class="alignnone size-medium wp-image-271" src="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1434-24_edited-195x300.jpg" alt="" width="195" height="300" /></a><a href="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1424-47_edited.jpg"></a></p>
<p>Twist the screw on her back (oh how symbolic!) and her abdomen stretches. It&#8217;s gruesome to watch. She looks like she is being stretched by a medieval torture device.</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1438-35.jpg"><img class="alignnone size-medium wp-image-272" src="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1438-35-212x300.jpg" alt="" width="212" height="300" /></a></p>
<p>Hey presto! Now she&#8217;s a &#8220;curvy, cool teen.&#8221; But wait, you say, all that has really changed is that her stomach has stretched to make her appear taller! </p>
<p>How telling. It seems there is no physical difference between an 8 year old girl and an older teen in Mattel land.  Nor should the clothes they wear differ. The accessories do change though &#8211; she trades in her school books and teddy bear for a full make up kit (&#8221;Whoa, her make up changes too!&#8221;) and some glossy fashion magazines. Flats shoes are out &#8211; its all about the stilettos now. Out too with cute hair clips and in with designer sunnies.</p>
<p><a href="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1426-41_edited.jpg"><img class="alignnone size-medium wp-image-273" src="http://enlighteneducation.edublogs.org/files/2008/06/2008-06-28-1426-41_edited-300x212.jpg" alt="" width="300" height="212" /></a> </p>
<p>Where do I begin in explaining why this type of doll is so toxic for our daughters? And why do I feel I must actually explain why this is not acceptable. Isn&#8217;t it self-evident?</p>
<p>In the wake of the Senate <a href="http://www.aph.gov.au/SENATE/committee/eca_ctte/sexualisation_of_children/report/index.htm">tabling the findings of its much anticipated inquiry into the sexualisation of children in the contemporary media environment </a>in parliament last week, more than ever I feel I need to justify my concerns.</p>
<p>The committee observed &#8220;&#8230;that children are certainly more visibly sexualised in terms of the media to which they are exposed. This basic assumption was not challenged by any evidence received, and is based on recognition of the increasing targeting of products to child-related markets and the greater exposure of children to information via the many available media forms, and particularly the Internet. However it would be a mistake to equate these influences with actual harm.&#8221;</p>
<p>Why would it be a mistake to equate these influences with actual harm? Because not enough long term research has been done yet on the impact of the sexualisation of children on their physical and mental health? Does anyone think for one moment that any research that is commissioned will come back showing that stealing childhood has actually been helpful? Healing? Why do we need to wait for more numbers to come in before we act &#8211; there has already been a large body of research that has alerted us to numerous potential dangers including an increase in eating disorders, self harm, risky sexual practices.   Why can&#8217;t we err on the side of caution when it comes to protecting children?</p>
<p>Clive Hamilton, former Director of the Australia Institute whose report &#8216;Corporate P-dophilia&#8217; prompted the Senate Inquiry, summed up the recommenations thus: &#8220;<span>The recommendations..amount to nothing more than a polite request that advertisers and broadcasters might perhaps, if it&#8217;s not too much trouble, consider listening to community concerns a little more.&#8221;</span></p>
<p><span>I have found the debate surrounding the Inquiry very interesting too. Those who dare question the path society is taking have been labelled prudish, out of touch, alarmist. Catherine Lumby, the Director of Journalism  and Media at UNSW, expressed concern that some commentators were viewing children as &#8220;uncovered meat&#8221;, she told the world she was &#8220;furious&#8221; that children were being made to feel ashamed about their bodies.  </span></p>
<p><span>I will join Catherine in her fury if anyone dares suggest children&#8217;s bodies are provocative and need to be covered up. I too will dismiss as alarmist anyone who wants nappy advertisements banned. But I haven&#8217;t met, nor heard, from any of these types. I haven&#8217;t seen people up in arms over singlets, or nappy ad&#8217;s or innocuous pictures of girls looking pensive. Such people may well exist at one end of the continuum, just as those that design t-shirts for toddlers emblazoned with &#8220;All my Daddy wanted was a blow job&#8221; do exist at the other end of the scale. </span></p>
<p><span><span>Do I have a problem  with little girls wearing singlet tops? Absolutely not &#8211; unless they are emblazoned with slogans like &#8220;Porn  Star&#8221;, &#8220;Flirt&#8221; or &#8220;Tease.&#8221; A 10 year old girl I worked with in a school recently turned up at her school camp wearing a shirt that read, &#8220;Wrap your lips around this.&#8221; Can you see why I might be concerned about that Ms Lumby? And this is not by any means another extreme example. Raunchy messages aimed directly at young girls are mainstream. </span></span></p>
<p><span><span>I am concerned too not just because I think there are too many hyper-sexualised messages bombarding our girls, but becuase the messages presented are so narrow. It&#8217;s all big (fake) breasts, pouts, and male fantasy soft porn. It&#8217;s all Hugh Hefner bunnys and pole dancing. Women&#8217;s sexuality (and men&#8217;s) is in reality so much more diverse and complicated. Just as we are told that only a leggy blonde size 8 model can be truly beautiful, we are now being told only a busty, wet and wild blonde can be truly sexy.       </span></span></p>
<p><span>And Ms Lumby just for the record, I have never had a problem with teen girl magazines offering age appropriate advice on sexuality. Magazines are a valuable source of information as some parents do feel uncomfortable having these important conversations with their children. But I do think some of the advice and articles offer too much too soon &#8211; do tweens and teens really need detailed information on anal sex and to be told it is a &#8220;personal choice&#8221; ? Isn&#8217;t there a risk that a twelve year old will feel left out when she reads in the June issue of Dolly that over 21% of the readers profiled in their sealed section say they lost their virginity between the ages of 10-13? </span></p>
<p><span>And it&#8217;s not even just the advice and articles that concern me &#8211; it is the mixed messages buried within the pages that really trouble me. The mag&#8217;s occasionally do offer great articles on self esteem and body image, yet they allow advertisements for mobile downloads that include slogans like &#8220;Save a virgin, do me instead&#8221; and &#8220;Fancy a quickie?&#8221; I never wanted magazines to be banned. I just wanted common sense self-censorship, and age appropriate guidelines on the covers to alert parents and readers to the fact that the content might not be as innocuous as the oh-so-wholesome airbrushed covers might lead one to believe. It seems even this was asking too much. </span></p>
<p><span>Do I sound like a sore looser? I feel like one. There was a lot to loose.</span></p>
<p><span>I am comforting myself by holding on to the belief that despite the senate&#8217;s softly, softly approach, the process itself has at least brought about a heightened awareness of the issues. </span></p>
<p><span>Instinctively, we all know that we do not need a government report, or a team of academics, or a myriad of research papers to tell us that enough is enough. </span></p>
<p><span>And d</span><span>espite the divisions there is one point on which every one seems to agree &#8211; education is key. Girls and boys, now more than ever, need to be savvy media navigators. They need to be given the skills they need to make sense of the adult world that is becoming more and more part of their childhood world too. Teaching and helping girls navigate Girl World is the work that I love passionately, and it is the work that my team and I are gifted in doing well. </span></p>
<p><span>Education works. </span></p>
<p><span>This week my own real life &#8220;too cute tween&#8221; , an eleven year old girl I worked with at a school recently, was told by her dance teacher that she had to start wearing not just a full mask of make-up for her dance concerts, but false eye lashes too. When her mother, who has completed my course for parents, questioned why this was really necessary she was told by the dance teacher that the eye lashes would &#8220;increase her (daughter&#8217;s) confidence.&#8221; Mum and &#8220;Ms Enlightened Tween&#8221; are both saying no. Neither are comfortable with this and both feel that long batting eyelashes are just too much. As is so often the case, the dance teacher tried making Mum feel stupid &#8211; &#8220;But all the other parents think it is fine.&#8221; When Mum investigated this claim, she found that four out of the ten dance mothers were also actually really worried about the appropriateness of wearing false eye-lashes but they had been scared to speak out. </span></p>
<p><span>And whether you think the eyelashes were actually harmless or harmful is ultimately immaterial. What I love is the fact that this little girl will no longer allow herself to be stretched and pulled into becoming a &#8220;curvy, cool teen.&#8221;  </span></p>
<p><span>She&#8217;ll be a teen who will set boundaries, deconstruct all the mixed messages she will be presented with, and make choices she is truly comfortable with.  She will not allow her sexuality to be shaped by misogynist music, plastic Paris-wannabee dolls, or the contemporary media environment that would have her believe that everyone is up for anything, all the time, and that to be hot she will have to get more make up and less clothes. </span></p>
<p><span>She&#8217;ll grow up on her own terms.   </span></p>
<p><span>That is my wish for her. That&#8217;s my wish for all girls. That is what I will continue working towards.</span></p>
<p><span><a href="http://enlighteneducation.edublogs.org/files/2008/06/573680_make_a_wish.jpg"><img class="alignnone size-medium wp-image-277" src="http://enlighteneducation.edublogs.org/files/2008/06/573680_make_a_wish.jpg" alt="" width="300" height="225" /></a></span></p>
<p><span><a href="http://enlighteneducation.edublogs.org/files/2008/06/903627_dandelion.jpg"></a></span></p>
<p><span><em><strong>P.S</strong> In an effort to offer parents something positive they can latch on to a resource, I have asked </em><a href="http://womensforumaustralia.org"><em>Women&#8217;s Forum Australia</em></a><em> to reproduce here an article from their excellent publication &#8220;Faking It.&#8221; The extract below in PDF format is entitled &#8221; The sum of your body parts &#8211; reducing women to sex objects: how it happens and how it hurts us.&#8221; It is a great catalyst for conversation &#8211; and we must continue having powerful conversations. </em></span></p>
<p><span><a href="http://enlighteneducation.edublogs.org/files/2008/06/fakingit_sumbodyparts_lowres.pdf"><em><strong>fakingit_sumbodyparts_lowres</strong></em></a></span></p>
<p><em><span>Interested in finding out more? &#8220;Faking It&#8221; is also being launched in Sydney in July:</span><span>   </span></em></p>
<p class="MsoNormal"><em>Time:        8pm – 9.15pm</em></p>
<p class="MsoNormal"><em>Date:        Friday, 18th July</em></p>
<p class="MsoNormal"><em>Venue:     Darling Harbour Sydney Convention and Exhibition Centre, Bayside  </em></p>
<p class="MsoNormal"><em>This will be one of the World Youth Day events, a chance for the Get Real! message to go global. The event is open to all, even those who are not official WYD participants: go along and be empowered and inspired to GET REAL! I spoke at the launch held in Perth earlier this year and thought the night was just brilliant. So inspiring! For more information, or to let them know that you&#8217;re coming, contact</em></p>
<p class="MsoNormal"><em>Erica on <span style="font-weight: bold">0414-690-487</span>, or email WFA at: </em><a title="mailto:nsw@womensforumaustralia.org" href="mailto:nsw@womensforumaustralia.org"><em>nsw@womensforumaustralia.org</em></a><em> </em></p>
<p class="MsoNormal"><em>Finally, the PDF below is the Facilitator&#8217;s guide for the Canadian Documentary on the sexualisation of children entitled &#8220;Sexy Inc.&#8221; Even if you have not seen the film, the booklet offers excellent discussion questions:</em></p>
<p><a href="http://enlighteneducation.edublogs.org/files/2008/06/sexy-inc-facilitators-guide.pdf"><em><strong>sexy-inc-facilitators-guide</strong></em></a></p>
<p><strong>STOP PRESS &#8211; there has been a change of venue for the &#8220;Get Real&#8221; event &#8211; it will now be held in the Parkside Ballroom, Sydney Convention Centre. Same start time. I have been asked to be the MC &#8211; hope to see you there!  </strong></p>
<p><em> </em></p>
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