Kate Ellis, the Minister for Youth, put together the group, which was chaired by Mia Freedman, former editor of Cosmopolitan, and  featured big names in the fashion industry and  media such as TV presenter and model Sarah Murdoch, children’s health and psychology experts including Professor David Forbes of the University of Western Australia, and leaders of youth organisations such as the YWCA. They considered submissions from the public–mostly young people, teachers, youth workers, social workers and psychologists–then came up with recommendations for government action to deal with the widespread problem of poor body image.

What excites me, and my colleagues at Enlighten, is that the Strategy gives public recognition to the important role school programs can and should play in helping girls develop positive body image.  The Strategy calls for increased funding for “reputable and expert organisations to deliver seminars and discussions on body image within schools” and for workshops that increase girls’ media literacy so that they can stand up to negative media messages.

Many schools access independent organisations to deliver one-off body image workshops or to facilitate body image discussions among students. A number of these types of interventions have been demonstrated as effectively reducing the body dissatisfaction of students. The Advisory Group encourages government to increase the opportunities schools have to access these activities.

Proposed National Strategy on Body Image

As a first step, I call on the federal government to immediately introduce the Body Image Friendly Schools Checklist in the Strategy (on page 42). It has some great practical ideas that I would love to see implemented in schools across Australia. The best of the recommendations:

• Bring positive body image messages into the curriculum. It is easy to see how body image can be incorporated into health and physical education lesson plans, but teachers need not stop there. In English, students could be asked to write a critical thinking essay on how the media affects our idea of what a woman should look like. A media studies class might focus on the way that programs such as Photoshop are used by magazines to create an unattainable ideal of beauty.
• Consult with students to develop a sports uniform everyone feels comfortable wearing. Being involved in sport has been shown to boost girls’ self-esteem and body image–yet it has also been shown that figure-hugging uniforms are one of the greatest barriers to girls participating in sport.
• Provide Mental Health First Aid training for teachers that can help them identify body image and eating disorders in students and then know what steps to take next.
• Give training for teachers in how to use body-friendly language with students–that is, no “fat talk”, either about themselves or their students.
• Include positive body image in the school’s policy, even writing positive body image and the celebration of diversity into the school’s mission statement.
• Do away with weighing and measuring students. It seems kind of crazy that in this day and age that has to even be spelt out, but it is still done in PE and even some maths classes. And for many students, the humiliation they experience leaves lasting scars.

Beyond the school system, there are some other good (and long overdue) suggestions in the Strategy that I hope the government implements. A standard system of clothing sizes to avoid the distress many feel when they find they can’t fit into a certain size. Stores stocked with a broad range of sizes, reflecting the diversity of our body types. Mannequins that look more like the many different women we see every day in the street.

But as with most such working papers put together by committee, within parameters set by a federal government, the Strategy of course has its limitations. For instance, it can simply suggest that funding should be increased in schools to ensure all girls receive the media literacy and self-esteem workshops they need; it can’t provide an assurance that this will actually happen.

The limitations of the Strategy become clearer when it deals with other avenues for promoting positive body image. The right principle is there: to encourage clothing designers, magazines and TV, the diet industry, advertisers and marketers to finally shoulder responsibility for the shame, disgust and body anxiety they routinely encourage young women to experience. But the Strategy recommends first trying the softly, softly approach: asking companies to follow a voluntary code of conduct and rewarding them for good behaviour by listing them in a roll of honour and awarding them the right to display a logo. Think of the Heart Foundation’s tick of approval, but in this case for creating positive body image rather than lowering cholesterol. Only once this approach had failed to produce results would penalties be considered.

I would be overjoyed if companies voluntarily started treating girls and women with more respect. And I think some would, so long as it was good for their bottom line. Think, for instance, of Dove, which uses the body image issue to sell a truckload of soap–while their parent company’s other key brands include Lynx (Boom Chicka Waa Waa, anyone?), Slim Fast and Ponds Skin Whitening cream marketed in Asian countries. A lot of fashion designers would  simply pull one of those frosty catwalk model faces in response to a suggestion they promote positive body image. I mean, can you really see Gucci saying “Hey, they’re right, we should stop promoting this unhealthy stick-thin image and adopt that voluntary code of conduct”?

I do wish that the proposed national strategy had more to say on the sexualisation and objectification of women and especially of girls. While body size and shape and the lack of diversity in the media are prime sources of despair, the pressure to be sexy–and only within a narrow ideal of sexiness–is increasingly causing serious problems.

Research shows that over time women can come to see themselves as objects and subject their bodies to constant surveillance, feeling disgusted and ashamed about themselves. So even if the code helps industry to get serious about presenting more realistically sized women, the expectation to be ‘‘hot’’ and ‘‘sexy’’ will remain. And industry will have the right product and the latest look we need to achieve this false ideal.

Misty de Vries, COO, Women’s Forum Australia, in The Age

The way I look at it, the National Strategy on Body Image is a great place to start. But its recommendations are only worth something if the politicians, the fashion and beauty product industries, and the media and advertisers follow through on them. It is thanks to all of us voicing our opinions that the government commissioned a Strategy in the first place. Now we have to keep up the pressure!

A PDF version of this feature article is also available to download / share here: dani

In the minds of many parents, a daughter’s teenage years loom like a trial by fire. Cracking the code to adolescent girlhood might seem unachievable, but as Donna Reeves discovers, it all starts with facing up to who you are.

No-one has ever said raising children is easy. While there is a general understanding the early years are tough – sleepless nights, tears, the dreariness of endless laundry – there is a certain terror that fills the hearts of many parents when they come to the realisation their beautiful baby daughters will one day develop into those slightly alien and scary creatures: teenage girls.

All legs and arms and attitude, there is something about teenage girls that induces fear into the most confident of parents. But it doesn’t have to be this way. Behind the prickly, and pimply, surface of adolescent girls lies a genuine psychological and emotional need to remain connected to their parents as they face the challenges of becoming young women. Being afraid of stepping on teenage toes, or believing that adolescence is akin to the lost years, isn’t doing your kids any favours. Instead of setting yourself up to fail, parents, particularly mothers, can grow with their daughters because when it comes down to it, both are facing similar issues.

“There has been this idea that teenage girls are somehow unruly and bitches and divas and difficult; that it’s this awful tumultuous time and the best we can do is bunker down and try and get through it,” says Dannielle Miller, a former high school teacher who has worked with thousands of teenage girls in both Australia and New Zealand. “This is such a ridiculous notion because it sets up this defeatist attitude towards connecting with your daughter and it also sets up conflict because you start to see the conflict as inevitable. It becomes a self-fulfilling prophecy.

“The greatest gift a mum can give to her daughter is to grow with her and to be honest about that journey of growth. If we pretend we all just emerge as this completely whole woman, we’re doing them a disservice by not helping them understand that making mistakes is just part of that journey.”

Dannielle’s book The Butterfly Effect – A Positive New Approach to Raising Happy, Confident Teen Girls (Random House, $34.95) has just been published. It is well researched and documents with clarity and gritty honesty the issues facing today’s teenage girls, such as drinking, body issues, friendship and sex.

“Sometimes I think other parenting books make the world in which teenage girls live seem so foreign to our world that as an adult, you feel a little bit out of your element in knowing how to step in and help,” Dannielle says. “Yet, the issues really are the same. They might be drinking Breezers while we’re drinking chardies, and they might be watching ‘Gossip Girl’ while we’re watching ‘Desperate Housewives’, but the messages and the reasons why we’re engaging in those things are very similar. If you can start to see the similarities, rather than just the differences, I think it’s a great opportunity to connect with your daughter rather than disconnect from her.”

The Butterfly Effect offers practical advice to parents – in particular mothers – on how to stay connected, or rebuild relationships with their daughters during adolescence. Unlike some other parenting books, where the emphasis is on the child, this book forces parents to examine their own lives and behaviours. It’s an approach Dannielle says she has been using successfully for many years.

“Parents honestly think they’re going to come along to one of my seminars and I am going to sort out their daughter for them, as if she’s the one who needs fixing,” Dannielle says. “Then, within about five minutes of me speaking, I’ll see these little tears rolling down their faces as they realise they need to have a look at what they’re doing in their life. Maybe they’re always on a diet, or lamenting the ageing process, or caught up in a destructive relationship and drinking themselves into a stupor every night. Their daughters see this and that’s the truth of it. Many mothers find it quite confronting, and it is.”

Dannielle says what initially struck her when talking to mothers about their daughters was that they were both facing similar issues. “I was quite surprised that in many ways, despite all the rhetoric about there being this huge generation gap, so many issues that impact on our daughters’ lives really impact on us as women too, and we are really more alike than we are different.

“I noticed in the mothers’ faces that I was really speaking to them as well: they were caught up in the same vortex when it came to things like body image, beauty and drinking. Even when I would talk about things such as managing healthy friendships, the mothers would say, ‘It sounds like you’re describing my friendships with my girlfriends now.’”

One of Dannielle’s key messages in her book and seminars is that mothers have to set a good example and be a positive role model for their daughters. “Girls can’t be what they can’t see,” she says. “If we’re serious about saying to our daughters, ‘I want you to be really sure of yourself, to be really strong, to know how to set boundaries with people, to make healthy choices around alcohol,’ then we have to make those choices and decisions ourselves.”

If there’s one area in recent years that teenage girls have been drastically misunderstood, and perhaps as a result, let down, it’s in the assumption they are more mature than adolescent boys and therefore more independent. Dannielle says that while it is true teen girls do have more maturity than adolescent boys of the same age, they are still emotionally needy.

“The latest research is showing that adolescent girls have the emotional needs for affection and for love as they had when they were seven,” she says. “The first time I heard this, my daughter was seven and I thought about the number of times she might be touched, cuddled, told she’s beautiful. Sadly, by the time girls hit adolescence, and because they’re gangly and look a little bit grown up, we almost leave them to fend for themselves. That’s why they hunt in packs and why their peer groups are so important to them. It’s often the only place where they get that love and affection. It explains why you will always see teenage girls touching each others’ hair, tickling each other, laying all over each other. It’s because they yearn to be touched and to be loved.”

At my official Book Launch with mentor and valued colleague Clinical Professor David Bennett AO FRACP FSAM

Wanting to be loved doesn’t necessarily mean wanting to be best friends. It’s important to set realistic expectations around your relationships. As Dannielle says, you have to understand that for teen girls, pulling away and coming back and then pulling away again is a really important part of them growing into individuals and becoming independent. This seesawing behaviour can’t be taken personally, or else every mother would spend a lot of her teenage daughters’ years feeling offended or hurt.

“In an effort to connect with your daughter, I don’t think it works for mums to say ‘Alright, we’re going to have these big outings every month,’” says Dannielle. “You can’t force it. Sometimes, the best moments can be when you gently brush past each other in the house, or when you write your daughter a note for her lunch box which she doesn’t even bother acknowledging.

“We need to realise these moments we have with them, even if we think they’re not important, can be hugely important. Often we make the mistake of thinking it has to be a big gesture. It is very true that teenage girls don’t want to hang with Mum all the time, but they do really want a connection.”

One of the simplest pieces of advice Dannielle gives in her book – and interestingly, one of the most powerful – is for mothers to let themselves fall in love with their daughters again. Sure, motherhood isn’t easy, but neither is growing up. Think back to how you were as a teenager and the grief you caused your mother.

“As mothers, if we can get back to the core values of ‘I do love this girl’ and realise our daughters have remarkable qualities and focus on those, rather than try to control them, then that can be a good way of finding mutual ground,” says Dannielle.

“If you can get the parenting bits right and focus on being a good role model, there’s nothing more fun than having a teenage girl around. It is their flaws and their little idiosyncrasies, and the fact they are so brutally honest that makes them incredibly endearing. They’re like big labrador puppies – they’re delightful.”

__________________________________________________________________________________________

I will be presenting a public seminar for parents on raising girls at Monte Sant’ Angelo Mercy College – November 11th 2009: this is being hosted by the organisation Young Love. All enquiries should be made directly to them.

Flyer with details may be downloaded here.

Sunrise – Raising Teen Girls – 4/9/09: click on the image below to view the segment or go directly to the URL: http://cosmos.bcst.yahoo.com/up/player/popup/index.php?cl=15377569

Podcast – Breakfast radio with Tony, Bec and Mikey - Vega: 2/9/09 (listen about 10 minutes in as they talk about birds for the first segement!)

http://podcast.vega953.com.au/brekky_atbm/atbm_bestof/090902_tbm_bestof.mp3

Podcast – The Conversation Hour with Jon Faine, ABC Radio Melbourne – 31/8/09

“Jon Faine and his co-host, Dr Gael Jennings, took your calls today as they discussed the problems faced by girls in our society, and the problems faced by those trying to raise happy and healthy young women. Their guests were authors Melinda Tankard-Reist, who’s book is called ‘Getting real – Challenging the sexualisation of girls’, and is published by Spinifex Press, and Dannielle Miller, who’s book “The Butterfly Effect’, is published by Random House.”

http://www.abc.net.au/local/audio/2009/08/31/2672012.htm?site=melbourne

Love for you to join in and comment on any of the points raised in the above!

Ralph magazine’s August cover features “Kyle Sandiland’s Babe!” Tamara posed seductively all over her best friend Reigan:

 Close up of cover image:

Thankfully my boy didn’t get the opportunity to read the accompanying interview:

Dear fellow Children’s Rights advocate,

As a result of my own personal experience with my local general store, from which I have been banned for raising concerns about pornographic magazines being placed at children’s eye level, I am about to launch a petition to the Standing Committee of Attorney’s General (SCAG) Censorship Ministers to have pornographic publications removed from children’s access and view in milkbars, service stations, etc.

Having received great community support after several articles and letters to the editor were published in my local newspapers, I have just launched http://sayno4kids.com. This site will house the petition, giving the public easy access to add their voice to the call for change to the current display laws surrounding pornographic publications. Of course, depending on the success of this one, sayno4kids.com could house other petitions relating to children’s rights/sexualisation of children.

Since my story aired on the ABC774 Jon Faine Morning Program, Julie Gale of Kids Free 2B Kids and I have met on several occasions and have now formed an ‘alliance’ to promote and distribute this petition.

On a personal note, I am a mother of four children (ages 4, 5,7 and 10). I worked in the television news industry for 10 years (B.C.!), and more recently have been involved in community and environmental advocacy. I am passionate about this issue, and truly believe that the most effective way to create change is through ‘grass roots’ movement.

In a letter in response to my complaint, the Director of the Classification Board Donald McDonald, assured me that ‘…the Board takes its responsibilities seriously and reflects current community standards in its decision making’. This leads me to conclude that the Board are in fact out of touch with the community, as I am yet to meet one person who doesn’t agree that exposing children to pornography is inappropriate and harmful.

Given your area of expertise, I am appealing to you to support this petition, and ask that I may be able to include your name/organisation in a list of ‘ endorsements ‘ on our website. If you would like to provide a statement or comment, that would be welcome too.  

Kind regards,

Catherine Manning

Say No 4 Kids

www.sayno4kids.com

e. info@sayno4kids.com

I am thrilled to report that on Wednesday I was named by The Australian newspaper as the country’s top emerging leader in education, for the work that I do with girls through Enlighten Education.

As I accepted my award from Prime Minister Kevin Rudd at a lunch at Parliament House, I felt deeply honoured — and more important, encouraged by the fact that the work we do with young women has received public recognition. I see my award as proof that it is now widely accepted that we need to equip our girls to make sense of an increasingly complex world and to shape it themselves, so they can move beyond Bratz, Britney and Bacardi Breezers.

The award has also got me thinking about the leaders that I most admire. I am very impressed with Kate Ellis, the federal government’s Minister for Early Childhood Education, Childcare and Youth, for speaking up about the importance of tackling body image issues among teenagers. Hallelujah, sister! And a significant role model of mine is Elizabeth Broderick, the Sex Discrimination and Age Discrimination Commissioner of Australia’s Human Rights Commission. Immediately after her appointment in 2007, she embarked on a nationwide tour to listen to what people all around Australia had to say about discrimination, and that act really resonated with me. I apply this lesson to my own work: in designing programs for teenage girls, I have learnt that it is vital to listen to them and connect to what they are doing and experiencing in their own lives, rather than assume I know what issues concern them.

Who are the leaders you most admire? What qualities do they possess?

I’d love to hear your reflections on the nature of leadership, too. What makes someone a great leader?

Finally, given the public recognition I have just received, this seems an apt time to acknowledge my Enlighten Amazons - the woman I am privileged to lead. My love and gratitude go to: Francesca Kaoutal (my business partner and Enlighten’s co-founder), Sonia Lyne, Alana Benjamin, Melissa Coutts, Storm Greenhill-Brown, Louise Beddoes, Catherine Stark, Diane Illingworth-Wilcox, Jane Higgins, Kelly Valder, Nikki Dingle, Nikki Davis, Monica Lamata, Kellie Mackereth, Christine Elias and Fiona Ciappara.

A special edition of The Weekend Australian Magazine this weekend (June 20-21) will feature all ten of the winners. At the award ceremony I got a sneak preview, and I can honestly say it is a truly inspiring read; it features interviews with the judging panel and the winners, on the nature of leadership.

Audio from an interview I did on radio 2UE discussing the win can be listened to here: danielle-miller

I applaud the magazine’s sentiment, and the June 2009 issue of Girlfriend magazine does include some good articles. There is a “Love Your Body” section and a sealed “Good Advice” section that presents the advice of psychologist Michael Carr-Gregg, author of books on parenting teen girls, and Dr Sally Cockburn, aka radio’s Dr Feelgood, an expert on women’s health. But this valuable and positive information is offset by a range of advertisements and advertorials that offer conflicting, toxic messages. How about this full-page advertisement on the inside back cover?

The model looks like she has stepped straight from a shoot for the men’s magazine Ralph: stilettos, skimpy bikini, large breasts. She is faceless. It is all about her body. The ad is for hair-removal products “specially for active and youthful skin”.

After we finished filming the segment at the Channel 7 studios, I raised my concerns with editor Sarah Cornish, and she agreed that the ad was not consistent with the values the magazine claims to espouse. She also assured me this particular ad would not get run again.

Sarah, and indeed all magazine editors, are in highly influential positions and have the power to communicate helpful messages to teen girls about body image. The need to do so has never been more urgent. Girlfriend magazine itself acknowledges in another article, “Drastic Plastic,” that 26% of their readers admit they have contemplated cosmetic surgery as a solution to their angst about their bodies.

I appreciate that editors may not be able to completely revolutionise their magazines overnight, and I suspect that in our tough economic climate they may even become less selective about the advertising they accept – but if they are serious about their commitment to young women, they simply must be more vigilant. During our brief meeting, Sarah struck me as genuine and open to an ongoing dialogue about how she can improve the messages she presents to girls. Watch this space.

It was Dr Sloane Madden from The Children’s Hospital at Westmead, New South Wales, who raised the alarm: “What we are seeing clinically, and what is being reported anecdotally around the world is that kids are presenting in greater numbers at a younger age,” he said in a recent interview. “They certainly will tell you that they believe that they are fat, that they want to be thinner, and they have no insight into the fact that they are malnourished and they are literally starving themselves to death.”

Dr Madden went on to say that the number of EOED cases is expected to rise unless there is a change in the media’s obsession with fat and weight. “I think that there needs to be a move away from this focus on weight and numbers and body fat, and a focus on healthy eating and exercise,” he said in a Sydney Morning Herald interview. “You can see that in current (television) programs like The Biggest Loser, where it is all about numbers and weight, it’s not helpful for those people and it’s certainly not helpful for this group of kids.”

Not helpful either is Australia’s Next Top Model. Early reports about this season’s show indicate it will, once again, feature bullying and an unhealthy preoccupation with weight. In the first episode, to air on April 28, Perry tells his fellow judges - the model agent Priscilla Leighton-Clark and former model Charlotte Dawson – that some contestants look like “Frankenstein”, “a wild pig”, “fat”, “a moose” and that one has “something spaz [spastic] with her teeth”. All this from a show hosted and produced by Sarah Murdoch, a member of the Federal Government’s newly formed advisory group on body image.

Richard Eckersley in his excellent book Well and Good – Morality, Meaning and Happiness voices the concerns of many:

No sensible person would argue that there is a simple, direct relationship between media content and people’s behaviour. But nor should any sensible person accept the proposition, implied by some cultural commentators, that what we see, hear and read in the media has no effect on us. Maybe children today are savvy, sophisticated consumers of media – as we are often told – but this does not mean that we can be complacent about media influences.”

It is more important than ever that we give our young people the skills they need to deconstruct the many media images they are bombarded with every day. With this in mind, the following books and web sites provide ways to begin this essential dialogue with the young people you care for:

Web sites

Enlighten Education – http://enlighteneducation.com: My company’s web site. We deliver in-school workshops for girls on self-esteem, body image, managing friendships, personal safety and career pathways for girls.

The Butterfly Effect – http://enlighteneducation.edublogs.org: My blog, featuring weekly posts targeted to educators and parents of teen girls. Check out “Danielle Miller’s videos”, “My Book Collections” and the “Articles of interest” page for suggestions.

Girlpower Retouch – http://demo.fb.se/e/girlpower/retouch: A site that shows how easy it is to distort the images we see in magazines to change someone’s appearance.

Jean Kilbourne – http://jeankilbourne.com: Writer and documentary maker who explores the way women and girls are portrayed in advertising.

The Beautiful Women Project – http://www.beautifulwomenproject.org: American art project celebrating diversity and real everyday beauty.

Girl Guiding UK – http://www.girlguiding.org.uk: The section “Girls Shout Out” has some particularly interesting reports on teenage mental health, active citizenship and the pressures girls feel growing up.

Kids Free 2B Kids – http://kf2bk.com: Australian site that raises awareness about the damage caused by the sexualisation of children and acts to combat this.

Young Media Australia – http://youngmedia.org.au: Australian organisation with a particular interest in developing media literacy in young people.

American sites that help young people develop media literacy skills to combat unhelpful media messages about beauty and body image:

• About Face – http://www.about-face.org
• Adios Barbie – http://adiosbarbie.com
• Any Body – http://www.any-body.org
• Love Your Body Now Foundation – http://loveyourbody.nowfoundation.org
• Turn Beauty Inside Out – http://tbio.org

American sites offering resources and professional development for teachers who want to nurture media literacy in the classroom:

• Centre for Media Literacy – http://medialit.org
• My Pop Studio – http://mypopstudio.com

Books and magazines

For girls

New Moon Girls – American magazine aimed at 8- to 12-year-old girls, with accompanying web-based activities: http://www.newmoon.com

Indigo 4 Girls – Australian Magazine aimed at 10- to 14-year-olds that describes itself as a “positive, body friendly, age appropriate magazine for girls”.  http://indigo4girls.com

Girl Stuff: Your full-on guide to the teen years – Book by Kaz Cooke, Penguin Group Australia, 2007

Body Talk: A Power Guide For Girls, Elizabeth Reid Boyd and Abigail Bray, Hodder Headline

The Girlosophy series by Anthea Paul, Allen and Unwin

The Girlforce series by Nikki Goldstein, ABC Books

For Parents and Teachers

Faking It – A special publication that deconstructs the female image in magazines, available through Women’s Forum Australia: www.womensforumaustralia.org

Can’t Buy My Love: How Advertising Changes the Way We Think and Feel – Book by Jean Kilbourne, Free Press

The Beauty Myth – Book by Naomi Wolf, Vintage

Perfect Girls, Starving Daughters: The Frightening New Normalcy of Hating Your Body – Book by Courtney E. Martin, Free Press

Female Chauvinist Pigs: Women and the Rise of Raunch Culture – Book by Ariel Levy, Schwartz Publishing

Well and Good – Book by Richard Eckersley, Text Publishing

It is also more important than ever that we all take stock and ask ourselves whether we too are getting caught up in playing the compare and despair game. Many of us tell our children they do not need to change in order to be beautiful, while we rush for Botox. We tell them inner beauty counts, while we devour magazines that tell us beauty is really only about air-brushed perfection after all. If even the grown-ups are struggling, is it any wonder that our daughters are? Our children cannot be what they cannot see.

It is up to us to show them what the state of “I am me, I am okay” looks like.

This has particular relevance for us in Australia. Here, too, the camera always lies.

Does it matter? Yes. For some years now groups like ours have been advocating for more realistic and diverse portrayals of young women in the media; the current definition of beauty is so very narrow! Research from Mission Australia shows that for young Australian women in particular, concerns over body image are urgent. Through my work, I have seen firsthand that self-doubt can impact on every dimension of a young girl’s life: when girls are on extreme diets (and many are), or self-medicating depression by binge drinking, or being bullied by peers because they do not fit some ideal, they cannot possibly reach their full academic or personal potential.

I work with hundreds of schools right across Australia and New Zealand, and I can tell you that there is a real need to give girls skills to deconstruct the many unhealthy media messages they are currently bombarded with. The fact that our company, Enlighten Education, is so busy (we have worked with over 25 schools this term alone) is indicative of this. Schools recognise that they are not just responsible for producing strong academic candidates – they are concerned with the whole girl. They want their students to be healthy and happy and know that they are somebodies, not just bodies.

It seems that the Federal Government is also now keen to act. Earlier this month, it commissioned a group of fashion industry leaders to address body dissatisfaction levels among Australia’s youth. The group will be chaired by a former editor of Cosmopolitan magazine, Mia Freedman. Girlfriend editor Sarah Cornish, model Sarah Murdoch and a number of representatives from health, media and youth groups will also be involved.

They have been charged with developing a voluntary code of practice for portraying body image in the media. The clear labelling of digitally retouched or modified images, greater diversity of body shapes and sizes, and mandatory model age limits are among the issues under consideration by the group.

This move is a welcome one – and has come not before time. I just hope the working party developing these standards don’t use this opportunity merely as a PR exercise. We need real action, not just a talkfest. We also need consistency: magazines cannot say on the one hand “We care about teen girl self-esteem” while on the other they allow advertisements that sexualise and objectify young women. After all, Girlfriend magazine gave free Playboy T-shirts away to readers not that long ago!

While the talk continues, we will keep working.

And we will keep listening to our client schools who are getting more and more inventive in how they follow up on our work. Teachers from St Mary’s Star of the Sea College, Wollongong, will build on it in their pastoral care program throughout the year. The girls did a reflective task recently in which they set their personal goals for the year ahead and celebrated by writing them on butterflies they decorated – and sent to me :)

Girls at Rangi Ruru in New Zealand created their own Hall of Fame and Wall of Shame. (See my previous blog post to get this started at your school.) Guidance Counsellor Jane Dickie sent me some wonderful feedback:

We also had cakes in the shape of butterflies to remind us to celebrate the beauty within us all. Throughout the year we will continue to carry on the themes discussed during the Enlighten programme. Not only has this been helpful for Year 10 as a whole, it has also given us ideas for working with girls higher up in the school. The saying “No girl gets left behind” has been something we have discussed with Years 11 to 13. We have also highlighted to the girls as a whole the influence of the media, and being vigilant about the pressure and ideas they are trying to sell. You are a consumer and therefore have power by not buying magazines, etc., that portray women in a negative light.

Love to hear what is happening at your school to provide girls with an alternative to the more negative messages they are surrounded with.

PS If you are establishing your own Hall of Fame / Wall of Shame, here are some new entrants:

Shame on Smiggle. They have just released a voodoo-doll-inspired pencil case, complete with a spot to insert a photo of the person you hate and pins to stick in this effigy! Julie Gale from Kids Free 2B Kids was quick to point out why this is grossly irresponsible: Kids Free 2B Kids protests against voodoo pencil case.

Shame, too, on Sydney radio station Triple M. They are running a new competition entitled Make Me a Porn Star: ”Send us a photo of your best ‘porn star’ look, and you could win $5000 to pimp yourself up! We’ll also send you and a friend to Perth for Porn Week where you will get exclusive behind the scenes VIP access and star as an extra in an Adult Film!” Is a role in a porn film something we should be competing for on mainstream radio?

 
The first thing that came to my mind was that this was designed to be reminiscent of the infamous gang rape scene in the Jodie Foster film The Accused – a scene in which Foster’s character is gang raped on a pinball machine in a small-town bar. This scene was absolutely harrowing and had me, like so many other cinema goers, leaving the cinema sobbing.

Am I reading too much into this? And if I am, what else are we to make of a pinball machine in the desert decorated by a panting Pussycat Doll?   

Glorifying violence against women is sadly not new. Dolce and Gabbana alluded to gang rape in their 2007 advertising campaign:

And what about the episode of America’s Next Top Super Model that featured the wannabe models posing for shots that depicted them as victims of violent crime?

 
The judges comments were breath-takingly offensive and included: “Gorgeous!”, “Fantastic!”, “Amazing!”, “Absolutely beautiful!”, “You don’t look dead enough” and, “Death becomes you, young lady!”

Loved blogger Venice of Brasil’s post on why we should all be vigilant against any attempt to eroticise violence against women:

It also seems like just one more crime the beauty industry commits against women. This is not a place where women are celebrated. They are scrutinized, demeaned, told they are too old, not thin enough, not pretty enough, etc. just to sell more products. Top Model sells at least one new product an episode through its format. I am sure that this is just another publicity stunt for the show in which media people and feminists get upset, and the majority of the desensitized public sits back thinking, “what’s the big deal?”

I guess that is the question. What is the big deal?
The big deal is that it makes violence against women appear beautiful and acceptable
The big deal is that if a picture is worth 1,000 words, what did we just learn?
The big deal is that it is another media depiction of violence that makes the real thing seem “normal”.
The big deal is that violence against women is real, and this is fashion mocking the reality of so many.
The big deal is that right now thousands of women die everyday around the world from preventable violence while shows like Top Model tell the models that they don’t look “dead enough”.
The big deal is that how many women have died in Iraq? Where are their pictures? Where is “blown up by cluster bombs” crime scene photo? Or is that not pretty enough?

 
I have been thinking about how we can all make things better for girls and have come up with a few suggestions I’d like to see you all build upon:

1. READ. Get informed. A few of the books that inspired me in 2008 and that continue to challenge and feed my thinking include:  ”Perfect Girls, Starving Daughters” by Courtney Martin, “Adolescent Girls In Crisis”, by Martha Straus, “Faking It” by Women’s Forum Australia, ” Female Chauvinist Pigs, Women and the Rise of Raunch Culture” by Ariel Levy, and “Well and Good” by Richard Eckersley.   

2. WRITE. The book that has really shaped me though has been my own. My manuscript is due into my publishers, Random House, in two weeks – what a journey writing this has been! Seth Godin (a business writer and entrepreneur) summed up the power of the writing process beautifully in the Herald a few weeks ago -

The book that will most change your life is the book you write. Write it as a blog, write it as a book you publish or write it as a private diary… The act of writing things down, of justifying your actions, of being cogent and clear and forthright – that’s how you change. It keeps you from lying to yourself all day long.”

3. SPEAK OUT – If you see advertisements that you think send out all the wrong messages, send a message of your own…enough! This year at Enlighten, as part of a new workshop we are launching entitled “Real Girl Power,” we will be encouraging teenage girls to talk back to the media by identifying ad’s they think portray women and girls in unhealthy ways.

Our campaign was inspired by the work of American group Mind on the Media and we are initiating it here with their blessing. If you’d like to get involved, and get the teen girls in your life involved too, download the PDF below. These stickers have been designed to be printed out on Avery labels (8 per page – product number DL08) although they can simply by printed on paper and pasted.

girl-caught_pdf_sticker - PDF for downloading and printing at home.

Once girls have ”caught out” an advertisement, they can plaster a sticker on it and send it in to us. We will compile these to share on our blog – and will also share the contact details of the companies responsible so we can all contact them to say enough!

These types of grass roots camapaigns are not only very effective in brining about real change, but also encourage girls to feel powerful.

4. CONNECT – Actively seek positive female role models for teen girls. There are some excellent structured mentoring programs, like SISTERtosister, but all girls can be encouraged to seek out older girls and women who can help them achieve. Teen cosmetic company Bellaboobabe is promoting role modelling on its new look site (which also features some very good Get Real messages).     

Over to you – what will you be doing in 2009 to move things forward for girls?