Skip to content

Category: Sexualisation of children

Talking back to the Media

Did you happen to catch the debate on the sexualisation of children in the media (“Sex Sells – but at what cost to our kids?” ) on the ABC’s A Difference of Opinion,Thursday 27th September?  Enlighten’s Victorian Program Director, Sonia Lyne, was present.

I thought the program had interesting moments although the issue did tend to get confused. The real issue set for debate was whether pre-pubescent children are being inappropriately portrayed in a sexual way by the media and having sexy, adult type products directly marketed to them. Associate Professor Catherine Lumby constantly interjected and instead seemed to want to discuss the need for teen girls and women to have the freedom to express their own sexuality – which of course no one on the panel was disputing!

Furthermore, what did Ms Lumby hope to gain by repeatedly referring to historical evidence of the exploitation of children?  Her argument seemed to be that historically, “kiddie porn” has always existed, so what is all the fuss about now? As Melinda Tankard Reist from Women’s Forum Australia pointed out, we now know better – aren’t we meant to be more enlightened? YES!  

One suspects that Ms Lumby’s historical references were simply an attempt to flex her academic muscle – there was much toing and froing over whose research had the most credibility. Mmmm. I would have loved to have been there and offered a practitioners perspective… the various experts made much of statistics and their recent contact with small handfuls of girls in focus groups. We work closely with over 200 girls each week and I can confirm that although they are incredibly media savvy, they are still vulnerable and susceptible to media messages (if they weren’t why would marketers produce such advertisements?!) and they are not happy!   

One positive that came out of the program was the consensus on both sides that education is really important and that all young people need to be critical viewers of popular culture. Although I do not think the media is solely responsible for the sexualisation of children and the objectification of women generally, I do think it plays a key role.

I love the idea of encouraging girls to talk back to the media and share images of women that are positive and affirming (perhaps by creating their own “Hall of Fame”) and by naming and shaming some of the exploitative, inappropriate messages that they will no longer tolerate  – “The Wall of Shame.” This idea is further developed in the video entitled “Girls, Sexuality and the Media” in my VidPod, here girls also become “culture producers not just culture consumers.” Fabulous.

Got me thinking about my own “Hall of Fame” and “Wall of Shame”…. these need not be ad’s that exploit and sexualise young children, rather ad’s that generally objectify women and make us feel less than we are.

I had to restrict myself to just a couple in each category as I have work to do and could easily get carried away here and go for days 🙂 Help me out –  feel free to comment and add yours!

The Hall of Fame

picture1.jpgAdidas

As mentioned in a previous post, love the slogan for their new women’s range (“Sport is not an obligation. It`s a game. So play. And have fun. It`s up to you. Throw away expectations. And surprise yourself along the way. Impossible is Nothing.”) also loved their ad. featuring Jodie Henry looking strong and confident – also pleased at the the lack of gratuitous flesh we are so used to seeing in most sport ad’s!   

The Body Shop

ruby_centrespread_nodeimage.jpg

An oldie but a goodie featuring Ruby the anti-Barbie. It still makes me smile. I thought it appropriate to include too given Anita Rodderick, Body Shop founder, has recently died. Love the slogan ” There are 3 billion women who don’t look like supermodels and only 8 who do.”   

     

The Wall of Shame

Unilever and the Lynx ad’s

Talk about on the nose…beautiful young women who gyrate uncontrollably and strip at the mere sniff of this cheap, nasty aftershave!

And to add injury to insult, the men featured are so damn inappropriate – in one ad. the “sex magnet” is a medical practitioner ( a Dentist – is there any more vulnerable position to be in than with a mouth full of instruments?) whilst another features a girl cavorting wildly in front of her boyfriends elderly father! All so Freudian and horrible.

Lynx’s target market for this campaign is 14-15 year old boys. Gee, thanks for fostering respect for girls in our young men Unilever! As mentioned in a previous post, Unilever also own Dove and whilst promoting this rubbish for boys, they are pushing their Real Beauty campaign on young women…GRRRRRR. I’ll say it again – MIXED MESSAGES.

Dolce and Gabbana  

The recent Women’s Forum Australia Newsletter alerted me to this vile ad. for fashion label / perfume giant Dolce Gabbana.

dgad.jpg

Thank goodness this ad.was banned in Europe as it clearly glorifies violence against women. It is not a new “angle” for D & G though; a number of their campaigns have featured violent images of both women and men in pseudo-rape scenes. I have tried to ease my conscious for years as theirs also happens to be my favourite perfume but this was the last straw! I have thrown all my D&G perfumes out. 🙂 Ahhhhh…purse power.

Natan Jewellers

The ad. below is an older one (2003?) for American Jewellers Natan ( a large prestigious jewellers who have a reputation for producing ad’s that are incredibly demeaning!). I thought this one was so woeful that I googled it to check its authenticity. Sadly, it was the real deal. Thank goodness I don’t have a rock from Natan or that would be binned too!

jewelleryaward.jpg

Over to you !

An uncommon dialogue

Some months ago I first read a true story by Australian writer Debra Drake, An Uncommon Dialogue. It struck me as both incredibly brave and insightful; in it she chronicles her fight for sanity after a long bout with mental illness which was a direct result of her experiencing quite horrific neglect and sexual abuse as a child.

The story is written as a dialogue betwen Debra and her ever patient and consistent Psychiatrist Phil. As an avid reader and ex-English teacher I have read many books that have moved me, yet this had a profound effect on me – so much so that I contacted the author to offer her my encouragement and congratulate her on her brave decision to recount the important, life saving dialogue between herself and her therapist.

In my email I mentioned that I have chosen to work with young girls and hope that I too can offer an important, alternative conversation around gender and identity. I told Debra that for young girls experiencing the type of extreme circumstances she was in, perhaps my words of celebration and challenge may not have had much of an impact, but that I sincerely hoped and believed that for many girls enlighten is indeed a powerful voice.

Debra responded and advised me to never underestimate our work and the power of even fleeting conversations that offer “news of difference” :

“My psychiatrist and I often wondered what kept me as sane as I was given the circumstances, I believe it was the moments of kindness from strangers and the few odd words I heard that hinted that things could be different for me…I clung to these. What you are doing is enormously important.”    

Can the words we hear, even if we only hear them very briefly, really change and heal us? Long term?

 843676_stone_-_love.jpg

Certainly the girls we work with tell us they can:
“I thought it would be a boring lecture where the whole time all you are thinking about is ‘When will this finally end?’ BUT Danni really connected with everyone, and out of all the things people in my life have ever said to me, and out of all the lectures I’ve been given, I really listened to you and to everything you said and I TOOK EVERYTHING IN.” Courtney, Year 9.  

“I am in shock as I didn’t think it would be so interesting – I think you  ladies should continue talking to other schools of young people. You can teach  girls so much as everyone listens to you and is really interested in what  you have to say.” Anon. Yr 8

Apart from this type of very positive immediate feedback, we also get BEAUTIFUL letters and emails from girls  (many of these make me quite teary) and I do think they are worth a read as they offer a powerful insight into the adolescent mind. letters.pdf

Certainly my own life experiences have show me that words can be powerful agents of change.

I recall some of the words that scarred me, and rejoice in the words that later healed me with the girls I work with through enlighten.

However, I also vividly recall  another “light bulb” moment.  I was in Yr 9, Maths, with Mr Scott. He was joking with the class and I boldly told him he “loved himself” ( in girl world, loving yourself, or thinking you are “good” is the ultimate crime –  isn’t that a sad indictment on teen girls self esteem!). Mr Scott looked at me and said, “Danni, yes I do love myself. I am great. I hope you love yourself too. I hope all you girls love yourselves. You’re really lovable girls.”   

Wow. I am sure that I had been told how important it was to love and accept myself before, but that day I really heard it. For me, it started a quest to find out more – was it actually OK to like myself the way I was?  It started a new type of self talk…” I am alright, I am lovable…” rather than “I am not pretty enough, I am not as popular as…not as skinny as…” There were so many NOTS in my adolescent mind!

How can we ensure that more really important messages are heard?
831982_hope.jpg 

enlighten realises it is important to balance the head (knowledge, facts, reason, experiences), the hand (allow some DOING, application of the learning) and the heart (encourage passion and an emotional connection). Research indicates that teenagers are particularly interested in hand and heart connections!

Andrew Fuller’s excellent “Don’t Waste Your Breath, an Introduction to the Mysterious World of the Adolescent Brain”  offers three particularly sage pieces of advice to all of us who wish to have meaningful conversations with teens : “Grab them by the emotions,” “Bombard them with positives” and:

Never underestimate your power. Adolescents need someone around them – an adult who has more options that they do. Someone who they may battle with, but someone who ultimately they imitate and emulate and believe it or not, that someone is you.”

Steve Biddulph, in his outstanding article in the Sydney Morning Herald Teenage Girls Under Attack (a must read!) goes so far as to argue that :

A successful and happy adolescence entails hundreds of conversations about what matters, who you are and what you stand for. Yet many teenage girls are basically abandoned by distracted parents and the impersonal melee of large secondary schools. The rise of themed peer groups like emos and goths, the hazards of queen bee-style bullying and exclusion are a consequence of this adult abandonment. Kids band together for comfort that the adult world is not providing. “

Is it perhaps not the fact that teenagers don’t want to listen that is the real issue, but rather that we are all too busy and distracted to make time for conversations?  Are we just too busy to have dialogue that has meaning?  

It may surprise parents to know that when I ask girls what is the one thing they think would really help and support them in making sense of their world they overwhelmingly respond it would be just spending more time with their Mums. More talk. More cuddles. 

What are you waiting for – go have a chat. It may fall on deaf ears, but then again – it may also prove to be an uncommon dialogue.

 P.S Love to hear what words have helped shaped your identity and allowed you to make sense of your world…add a comment.

“Youth and sex sell baby,” designer Charlie Brown.

This week’s Sunday Life (an insert with the Sun Herald) was a dedicated fashion issue. I was particularly keen to read the “Rewind, 1999” article on designer Charlie Brown’s decision to use plus size model Sophie Dahl (a size 14) for her 1999 fashion show – had it been motivated by a desire to offer women real alternatives? How much has changed now in the industry – would such a move still be considered shocking?

The answers were simply sad.

Ms Brown’s only motivation was to get exposure for her brand, “I knew she would interest the public and the press….(it) brought me lots of attention.” Was she concerned that the media had been so rude to Dahl; one journalist had the hide to ask her “…what was it like to be a freak in the fashion industry?” Only in as far as it may have impacted on her own show -“I wasn’t very happy either because they asked (Sophie) this five minutes before the show started.” 

What did the gorgeous Dahl make of this event? Ms Brown tells us Sophie spent the trip ” …fighting her own shit about her weight…she pushed a lot of lettuce leaves around.”  

Why I am shocked at the insensitivity and overt and unabashed exploitation of a young and obviously vulnerable woman? This same designer produced a range of t-shirts last season that boasted “Trophy Wife” and made the much criticised decision when she hooked up with partner Danny to set up another home across the road so her own 11 year old daughter could live there with a Nanny and not with them. Perhaps there may be more to this parental decision than meets the eye, and I hate getting into the judgement game with other women as no-one wins it, but surely that seems insensitive too? Yet despite knowing this background, I still find the complete lack of empathy and respect shocking.

And so to Charlie Brown’s proclamation that “Youth and sex sell baby.” Can’t argue with that – and Sophie certainly caught on to the latter when she made the infamous advertisement below for Opium perfume. Strike a pose indeed…

Sophi and Opium…strike a pose!

Recent events at a Gold Coast Fashion week highlight that our obsession with youth is also getting dangerously out of hand. The Queensland fashion festival has been accused of child exploitation after choosing a 12-year-old girl as the face of the event.

The selection of Year 8 student Maddison Gabriel, as ambassador of the first Gold Coast Fashion Week has sparked condemnation from within and outside the modelling industry. Maddison’s mother and organisers of the Gold Coast show have defended the move, she said Maddison, who turns 13 this weekend, had wanted to model for years but had been forced to wait until she was considered old enough.

“I’m very proud and excited for her,” she said. “Some 12-year-olds are very young but I think Maddison is a woman in her own right. The judges themselves didn’t know how old she was. They just saw her as a model against other women.”

Models this young should be protected, she may well be mature but this particular “playground” is notoriously nasty and would challenge even the most worldly of girls. It certainly damaged 22 year old Sophie Dahl who, not long after her trip to Australia’s Fashion week, dramatically lost a lot of weight and sparked concerns for her health. However, I also think there are broader implications that are equally as alarming.

The reality is that Maddison will not be the only one at risk here. The fashion parade is an adults event, the audience are adult women and the clothes are aimed at women not small girls. Every women watching the fashion show will inevitably start to compare themselves to Maddison ( “Gee…my thighs don’t look that great actually…maybe I can’t get away with this look… oh I guess if I dieted hard enough I could shave a few centimetres before summer…”). WHY would a prepubescent girl be selected to model clothing designed to sell to women?

Society is becoming obsessed with youth – and this is not just hurting women as they desperately try to turn back the clock, but our children, who are being put forward as the desirable ideal. Rush and La Nauze’s 2006 Report “Corporate Paedophilia, the Sexualisation of Children in Australia” gives a disturbing account of how showing images of young girls dressed as sexual adults feeds men who prey on young girls – it “feeds them”.

Maddison should do herself (and every other women and girl) a favour and strut and pout around home for a while first. Surely there is time later in her career for modelling women’s clothing…

Subscribe

Follow this blog

Get every new post delivered right to your inbox.

Skip to toolbar