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Tag: Australian Leadership Award

The real barriers to women in leadership

I was honoured and thrilled to receive an Australian Leadership Award at the ADC Future Summit. But, oh irony of ironies, one of the lasting impressions I took home from my trip to Melbourne for the summit was just how much work we still need to do to give our girls the opportunity to shine in leadership.

Picture me sitting there with more than 50 business leaders. I looked around, and I realised that I was one of only 5 women in the room. We made up less than 10%. Do women contribute less than 10% to the world’s wealth and wisdom? If that were the case, then I guess a less-than-10% representation in leadership could be expected. But it’s not the case, is it? If any proof were needed, according to APEC, women are vastly underrepresented in leadership positions compared to their contribution to the economy and business, and their level of education.

Some of the barriers to women becoming leaders are tangible, such as inadequate childcare and lost chances for promotion for many women when they take maternity leave. But most of the barriers are culturally embedded, which makes them far more slippery and hard to pin down. Research has shown that in our culture there is a deeply ingrained belief that the qualities of a leader are assertiveness and competitiveness, and that these are male traits, while women are meant to be nice and compassionate. (Why our culture sees being nice and compassionate as at odds with leadership is an interesting question in itself.)

The workplace that today’s girls will inherit is undoubtedly a fairer one compared with previous generations, as there is now legislation to protect them against discrimination and harassment, and to enshrine their right to maternity leave. But you can’t legislate against cultural constructs. In fact, legal and accountancy firms and banks have found a way to get around the legislation so they can keep clinging to a deeply rooted cultural construct: that one of women’s roles in the workplace is to provide “some eye candy for the boys”, as Nina Funnell wrote in the Sydney Morning Herald. (Karen Brooks also wrote a great piece about this, in the Courier-Mail.) The law prevents senior management from telling female employees how they should look, so increasingly, companies are bringing in independent style consultants to tell female employees how they should look. (The men get to stay at their desks and keep working. I guess their wives and girlfriends should sort out their clothing choices for them, right? *Sarcasm alert!*)

In these “training” sessions, what do the stylists suggest women do to be taken seriously in their careers? Keep up with fashion. Wear high heels. Wear conservative makeup — and that means lipstick only, no lip gloss.

Okay, ladies, what are you waiting for? Now you’ve been let in on the secret, get out there and boost those statistics for women in leadership!

Danni vs the fashion police -- I do love a nice kaftan

I felt like a rebel at the ADC Summit and updated my Facebook status to: “Channelling Nina and Karen today in the fight against the corporate fashion police. Am one of only 5 women in a room of 50+ business leaders. Every one is in black or grey. I’m wearing my uber bright kaftan and have daringly glossed my lips.” How crazy is it that the act of wearing colours and lip gloss can feel like a radical statement for a woman?

All of this got me thinking about the messages we send girls when we criticise their fashion choices or shame them for turning up to school wearing lip gloss. Are we inadvertently reinforcing the sense that it’s okay to judge girls by what they wear rather than what they do?

Corporations bringing in style consultants might be a new phenomenon, but underpinning it is a very old idea: that no matter how accomplished and talented a woman or girl is, she must still fit within a narrow ideal of femininity. For teens, that ideal is expressed in music videos and ads and movies in which being a woman is all about one thing: how hot you are. In the grown-up workplace version, high heels and lipstick maketh the career woman. Hillary Clinton gets picked apart for failing to wear makeup when giving a speech. Julia Gillard’s bottom is a topic of public debate. This policing of appearance is undoubtedly a major barrier to more women taking leadership roles. As one of my Facebook friends commented, “Why would you want to leave yourself open to that?”

The revelations from my time at the summit went beyond fashion. David Moffatt, Chairman of Asurion Australia, gave the opening address, in which he discussed something very laudable: that companies should create flexible, family-friendly workplaces. He talked about his moment of truth, when his son called him at work and said, “Dad, you have been travelling for work half my life. I want you to come home.” His son was then 10 and David had indeed spent the equivalent of 5 years travelling for work. David left the office, went home, played with his son and vowed to back off on the travel. The audience were tremendously supportive and literally sighed at what a great guy he was to have rushed home and slowed down.

And I applaud him for doing it . . . but I also couldn’t help wondering whether a woman would have dared to share a similar story, for fear of being judged a bad mother. Rather than supportive sighs, I imagine she might be met with shocked silence as the audience thought to themselves: “What? She missed half her child’s life?” I turned to the woman next to me, who was looking fondly at David, and asked her what she honestly would have thought if a woman had shared the same story. “Truly? I would have thought, ‘Suck it up, princess, you made your choices!'” she said. She and I both reflected on what a long way we still have to go.

Another moment that got me thinking at the summit came when a social entrepreneur was introduced and at a particular line in his bio — “He also enjoys jumping on the trampoline with his son” — there were very warm smiles from the audience, giggles and looks of admiration. Would a woman leader have dared include this in her bio, for fear of looking frivolous and lightweight? Would the response have been the same? She might have had a tough job convincing the audience that she had a serious message to get across. There is a persistent and infuriating double standard at work: child-rearing isn’t meaningful work — unless it’s done by a man, in which case it’s not only meaningful, it’s beautiful and heroic.

I deeply respect both men for stepping up at home and for sharing their parenting stories in public. I think that if more men did both of those things, we would all benefit — men, women and children. But I question the current mind set in which male business leaders who take an active role in parenting are seen as almost noble, whilst women who try to combine motherhood and business are seen as either unprofessional at work or bad mothers at home.

In the plane on the way back to Sydney, I read in the papers about the virtues of attachment parenting (read: “attachment mothering”) and that studies have shown that children are sad because their parents work too much (given how strongly men have been encouraged to be career focused for generations, read: “mothers work too much”). Yet the surveyed children were simultaneously unwilling to help around the house to maximize the time they had with their parents at home.

Indeed, housework is a domestic battleground at my place. I don’t think my family are by any means unusually uncooperative: I am far from the only woman who walks in exhausted from a business trip to be greeted by mountains of laundry, a messy house and kids with a list of domestic grievances. The reality — and one of the most firmly established barriers to women attaining leadership — is that no matter how much women work outside the home, they are still expected to do the lion’s share of the work at home as well.

How do we get rid of this barrier for women, and for the women our girls will soon become? We chip away it, bit by bit. We try to teach our children, boys and girls, from an early age that there is no such thing as “women’s work” or “men’s work”. We play music and dance to try to make housework fun. We write long, impassioned letters to our kids about the unfairness of expecting their mother, by virtue of being a woman, to do everything around the house. (Okay, maybe it’s just me who does that!) At school, we think twice before saying, “Take this note home to Mum”, and when we notice that the girls are doing all the “housekeeping” type of tasks in a mixed-gender group project, we step in and make the boys responsible, too.

Get in the game

I had an amazing experience last week at the ADC Summit, where I accepted an Australian Leadership Award and got to share ideas with leading thinkers in a whole range of fields. I was especially excited by Gabe Zicchermann’s thought-provoking talk on how video games actually make kids smarter. They do this by increasing children’s multitasking skills and their fluid intelligence, which is the type of intelligence you use in problem solving. He cites research into the five key ways in which you can boost fluid intelligence — all of which occur when a child plays video games:

  • Seek novelty.
  • Challenge yourself.
  • Think creatively.
  • Do things the hard way.
  • Network.

I was delighted that many of Zicchermann’s ideas accord with Enlighten’s philosophies of engaging and interacting with girls. His messages are encapsulated in this TED talk he gave:

There is no need to despair and wring our hands over kids spending time at their gaming consoles, Zicchermann assures us. The kids of Generation G (for Gamer) will be all right. In fact, they will be awesome — just so long as we embrace their world and enter the game too. This echoes a belief I hold dear: the way to connect with our children about anything is to open ourselves to their interests, instead of reflexively dismissing the things they love as harmful or trivial. Rather than policing and patronising, we need to empathise with, and understand the world of, young people. Only then can we positively engage with them and effectively support them.

Zicchermann notes a school where the introduction of an innovative video-game-based curriculum increased children’s maths and language skills by a grade level in just 18 weeks. How? By making learning fun and making it a communal experience. Again, this is something that we know works from our presentations. We capture the girls’ hearts. We make learning serious and important life skills fun and exciting. And we have found that the way to ensure messages resonate with the girls is to reach them collectively, which is why we always work with full-year groups of girls, rather than engage in individual or small-group interventions.

I’ve seen the life-changing results of these teaching approaches on girls in terms of self-esteem and body image, and I believe that video gaming can also be an incredibly valuable educational tool. Not only are there benefits to kids’ grey matter and maths and language skills, there are a whole host of other ways that gaming can be beneficial.

A fabulous example is Superbetter. Facing an uncertain prognosis from a serious concussion, Jane McGonigal (who also gave a great TED talk) created a motivational game to strengthen herself and speed her recovery. What she found was that she not only got better; her resilience and confidence improved so much that she became better than she ever was, or superbetter. Intrigued by the possibilities that Superbetter offers girls to improve their resilience in a way they can relate to, I had a teen friend who is struggling with an eating disorder try it out. Based on her feedback, this is a game I’ll be recommending to anyone, whether young or old, who is dealing with any kind of health issue:

When you are sick with anything, you tend to lose your sense of reality and focus on what’s hurting you and not the positives that you still have. You tend to feel sorry for yourself and that gets you nowhere. Superbetter really gets your mind set changed to something different. You can choose your own activities based on your own problems — mental illness, addiction, body image, anything! You get advice/help and activities to change the way you think. For a body image person, some of the first things you get asked to do when you log on is go to the mirror, find a positive body part and love it instead of hating the others, and also go look in the mirror and change the negative thought to a positive one.

I honestly think this site has the potential to help people who feel lonely and lost and need something to take their mind off feeling down about themselves. Changing the way you think is one of the first things you need to do in order to love yourself and feel good about yourself, and I really think this site can do that!  M—, 16

Another way that gaming can be great for girls is in making them familiar and comfortable with computers. Back in 1998, gaming and virtual-reality pioneer Brenda Laurel posed the question “Why are all the top-selling video games aimed at little boys?” in a TED talk. One of her concerns was that girls were slipping behind in ICT skills because boys were more adept at using computers due to all the hours of games they played. As I’ve written on this blog before, we need to support girls and help them become ICT savvy, as otherwise they are at risk of missing out on the jobs of the future.

Characters from the Sims 3

Thanks in part to her own efforts, since Laurel posed that question more games that girls enjoy have been developed. In fact, women now outnumber men as players of web-based games. As Laurel notes, girls are now major forces in game worlds such as World of Warcraft and the Sims. The Canadian company Silicon Sisters creates video games for women and girls by women and girls. Their School 26 series of games has a storyline centred on a high school social hierarchy. The aim is to help girls develop networking, relationship and communication skills.

And if you still need another reason to get into the game with your girls, researchers have found that playing video games together can strengthen the bond between parents and daughters. Research by Sarah Coyne, Ph.D., at Brigham Young University School of Family Life, in the US, found that girls who played age-appropriate video games with their parents “behaved better, felt more connected to their families and had stronger mental health”. As Coyne says:

Playing video games with your girls could be a really good thing. It’s the face-to-face time with an adolescent culture-type of game. When parents play with their kids, they’re saying, ‘I’m willing to do what you like to do.’

And I truly believe that sending kids that message, no matter what it is they like to do, is one of the most positive steps forward we can take. This weekend, let’s all go and get in the game!

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