The Butterfly Effect » Justin Bieber

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Integrity is the new sexy

Posted in Gender stereotyping, Media, Music videos, Parents on Apr 26th, 2012

Justin Bieber has been getting the media into a feeding frenzy by dishing up tiny bites of the video for his new song “Boyfriend”. Is it too raunchy for tweens? Well, from the snippets that the Bieber marketing behemoth has been teasing us with, it certainly seems that they are aiming for a more mature demographic, [...]

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More than skin deep: Helping your teen with her changing skin

Posted in Advertising, Beauty Industry, Body Image, Parents on Jan 17th, 2012

I didn’t have pimples very often as a teen but when I did get them, they were huge. Naturally, on the day we were having school photos one year, right in the middle of my forehead a pimple appeared that was so big I felt like a unicorn. Really, I am not just being dramatic [...]

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A blog for educators and parents of teenage girls…..

The idea of the Butterfly Effect comes from the science of chaos theory. It suggests that everything is connected, to the extent that the beating of a butterfly's wings in one part of the world may ultimately contribute to a tornado happening in another part of the world. At Enlighten Education, we recognise that when it comes to the impact we as individuals have on others, small changes can make a huge difference. Join us in a new, powerful conversation on body image, self-esteem and the future of our girls. Please visit our company website to learn more about Enlighten Education.
You may also buy my books, "The Butterfly Effect" and "The Girl With The Butterfly Tattoo".
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