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Tag: Kids Free 2B Kids

Sex, Lies and Photoshop

The clip below is a really interesting opinion piece posted by The New York Times on March 10th. (Click on the image or visit: http://video.nytimes.com/video/2009/03/09/opinion/1194838469575/sex-lies-and-photoshop.html.)

This has particular relevance for us in Australia. Here, too, the camera always lies.

Does it matter? Yes. For some years now groups like ours have been advocating for more realistic and diverse portrayals of young women in the media; the current definition of beauty is so very narrow! Research from Mission Australia shows that for young Australian women in particular, concerns over body image are urgent. Through my work, I have seen firsthand that self-doubt can impact on every dimension of a young girl’s life: when girls are on extreme diets (and many are), or self-medicating depression by binge drinking, or being bullied by peers because they do not fit some ideal, they cannot possibly reach their full academic or personal potential.

I work with hundreds of schools right across Australia and New Zealand, and I can tell you that there is a real need to give girls skills to deconstruct the many unhealthy media messages they are currently bombarded with. The fact that our company, Enlighten Education, is so busy (we have worked with over 25 schools this term alone) is indicative of this. Schools recognise that they are not just responsible for producing strong academic candidates – they are concerned with the whole girl. They want their students to be healthy and happy and know that they are somebodies, not just bodies.

It seems that the Federal Government is also now keen to act. Earlier this month, it commissioned a group of fashion industry leaders to address body dissatisfaction levels among Australia’s youth. The group will be chaired by a former editor of Cosmopolitan magazine, Mia Freedman. Girlfriend editor Sarah Cornish, model Sarah Murdoch and a number of representatives from health, media and youth groups will also be involved.

They have been charged with developing a voluntary code of practice for portraying body image in the media. The clear labelling of digitally retouched or modified images, greater diversity of body shapes and sizes, and mandatory model age limits are among the issues under consideration by the group.

This move is a welcome one – and has come not before time. I just hope the working party developing these standards don’t use this opportunity merely as a PR exercise. We need real action, not just a talkfest. We also need consistency: magazines cannot say on the one hand “We care about teen girl self-esteem” while on the other they allow advertisements that sexualise and objectify young women. After all, Girlfriend magazine gave free Playboy T-shirts away to readers not that long ago!

While the talk continues, we will keep working.

And we will keep listening to our client schools who are getting more and more inventive in how they follow up on our work. Teachers from St Mary’s Star of the Sea College, Wollongong, will build on it in their pastoral care program throughout the year. The girls did a reflective task recently in which they set their personal goals for the year ahead and celebrated by writing them on butterflies they decorated – and sent to me 🙂

Girls at Rangi Ruru in New Zealand created their own Hall of Fame and Wall of Shame. (See my previous blog post to get this started at your school.) Guidance Counsellor Jane Dickie sent me some wonderful feedback:

We also had cakes in the shape of butterflies to remind us to celebrate the beauty within us all. Throughout the year we will continue to carry on the themes discussed during the Enlighten programme. Not only has this been helpful for Year 10 as a whole, it has also given us ideas for working with girls higher up in the school. The saying “No girl gets left behind” has been something we have discussed with Years 11 to 13. We have also highlighted to the girls as a whole the influence of the media, and being vigilant about the pressure and ideas they are trying to sell. You are a consumer and therefore have power by not buying magazines, etc., that portray women in a negative light.

Love to hear what is happening at your school to provide girls with an alternative to the more negative messages they are surrounded with.

PS If you are establishing your own Hall of Fame / Wall of Shame, here are some new entrants:

Shame on Smiggle. They have just released a voodoo-doll-inspired pencil case, complete with a spot to insert a photo of the person you hate and pins to stick in this effigy! Julie Gale from Kids Free 2B Kids was quick to point out why this is grossly irresponsible: Kids Free 2B Kids protests against voodoo pencil case.

Shame, too, on Sydney radio station Triple M. They are running a new competition entitled Make Me a Porn Star: “Send us a photo of your best ‘porn star’ look, and you could win $5000 to pimp yourself up! We’ll also send you and a friend to Perth for Porn Week where you will get exclusive behind the scenes VIP access and star as an extra in an Adult Film!” Is a role in a porn film something we should be competing for on mainstream radio?

Kids Free 2B Kids

The letter below was forwarded to me by Julie Gale, founder of Kids Free 2B Kids and a very passionate, active defender of childhood.  I was so impressed I asked her permission to share it with you. Keep in mind, Girlfriend is a magazine thats core readership is girls aged between 13 and 14 years.   

To: The Editor of Girlfriend Magazine

21/2/08

Hello Sarah,

I am the Director of an organisation called Kids Free 2B Kids which is concerned about the sexualisation of kids, via the media, advertising, marketing and fashion industries. http://www.kf2bk.com. One of our concerns is the images children are exposed to, and the influence of corporations and the media, in shaping the way children think about themselves and others as they are developing. Girlfriend magazine is to be commended for its ‘Self-Respect Campaign’ and others, such as the recently introduced ‘I delete bullies’ campaign. There are, however, a number of conflicts with the Girlfriend Self-Respect campaign, which Kf2Bk would like to comment on. The Wallpaper & text messaging advertisements for mobile phones, which feature in Girlfriend magazine, appear to be in complete contradiction to the Self-Respect campaign, and the staff pledge to the readers.

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These advertisements perpetuate the idea that young girls need to be ‘hot’ ‘sexy’ and ‘sexually available’ to be cool and popular. It is extraordinary that the appropriateness of these advertisements, for a girl’s magazine, has not been considered. Examples include:

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Girlfriend recently advertised a T-shirt with the slogan “MAKE ME HOT MR SEX POT.” Another article featured the words: “Be the girl boys adore, with make-up for your boudoir”.

Last year, on behalf of Kids Free 2B Kids, I rang the Girlfriend publisher to formally complain about the Playboy free giveaway T-Shirt .

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The Playboy text includes: “Playboy is a collection of clothing and swimwear for the trend savvy fashionable girl. Cute and innocent, cool and tough, all at the same time. Playboy is one brand you should include in your wardrobe”. Playboy is a leading brand of the pornography industry, and has more recently been insidiously creeping into mainstream. Kids Free 2B Kids believes that young girls should never be encouraged to support the pornography industry. Girlfriend recently had an article titled the ‘LAD MAG LOWDOWN – Welcome to a world where fast cars, sports and bikini babes rule!’ This article featured the soft porn magazines FHM and ZOO.

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The sexualised images of women adorning the covers of soft porn magazines helps to cement the current notion that women (and young girls) need to flaunt themselves and be sexy, to be acceptable to males – and to be empowered as females. Girlfriend informs the reader that this is ‘what makes them (guys) tick’… and ‘that a pole dancing pole is, like, a really good present to give a girl. In fact, it’s “The #1 item on every girl’s wish list. She gets fit…you get to watch. Dream on! We’re not all Carmen Electra, boys.”

Even the premise of a joke (in terms of quoting from the men’s magazines) in this situation fails to consider the impacts and harm to girls regarding early sexualisation. The Girlfriend Self-Respect Campaign pledges the following:

“To show you we’re serious about self-respect, and committed to helping you get it, the Staff will –
Help you make smart, informed choices about your mental and physical health…
Encourage you to lead a healthy, balanced lifestyle…
Help you feel good about your changing bodies…
Make you media-aware by dishing on the devices we use to make the mag so glossy and perfect looking…”

If perfection is indeed boring, then Kf2bK wonders why Girlfriend magazine continues to print perfectly photoshopped images of models, celebrities…and staff. Girlfriend staff pledge to: “remind you with our reality checks, that we’ve used Photoshop to retouch pictures of models and celebs (um, and us).”

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Girls do not reportedly feel any better about themselves, nor more confident, if they are merely told that an image has been photoshopped. The recent Media Code of Conduct Working Group on Body Image report states: “Anecdotal evidence shows that the majority of stakeholders, or parties identified by them, do not feel socially responsible for the negative impact body images are having upon young people.” Kids free 2B kids is concerned that young girls magazines are not regulated. Self regulation in the industry does not appear to be positively contributing to the health and well being of our youth.

Current research shows that our young people are experiencing increased body image problems, eating disorders, depression, anxiety, self harm, sexually transmitted infections, and are becoming sexually active at younger ages.* .
*The Australia Institutes – Corporate Paedophilia. 2006
The Australia Institutes – Letting Children Be Children. 2006
The American Psychological Association’s task-force on the sexualisation of young girls. 2007
The Australian Psychological Society’s guidelines for parents on the sexualisation of children.2007
ACMA enquiry into the sexualisation of children. Current.

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This page in Girlfriend, which features chupa chup lollipops and Minnie Mouse, seems in direct contrast with the previous images.

Over the past year, child development experts have been speaking out publicly about the problems and impacts of the early sexualistion of children. Inappropriate action by industry and the corporate world contributes to these issues, and helps to maintain the status quo. We would appreciate your feedback

Regards,Julie Gale
0412 922 253
julie@kf2bk.com
http://www.kf2bk.com/

As of the 1st March, Julie is yet to receive a reply. I shall post Girlfriend’s reply if one is sent. 

I would love to see your thoughts here. Agree or disagree – doesn’t matter as long as we are talking and exploring the boundaries we wish to set. Conversations will enrich all our understandings; silence and apathy are the only real dangers. My thoughts – shame Girlfriend, Dolly and all the magazines that confuse our girls with their mixed messages, and their inappropriate soft porn product push. 

An older article published in the Age, “What is your daughter reading?” remains one of my favourites on this theme. Writer Christopher Bantick shares the outrage:

“The problem with teenage girl magazines is that they give highly suspect information, they create misconceptions about sexuality, they reinforce stereotypes about male and female behaviour and they show craven irresponsibility in their disregard for the emotional maturity of their readers. Do you know what your daughters are reading?”

Thank goodness for women like Julie who are out there trying to make a difference. I have met a number of amazing, passionate women working to improve outcomes for women and girls in the last few years and am always humbled by their energy and fire. Warriors all.

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