The issue of negative body image has officially crossed over into the mainstream public debate. We now have a proposed National Strategy on Body Image, put together by an advisory group appointed by the federal government.

Kate Ellis, the Minister for Youth, put together the group, which was chaired by Mia Freedman, former editor of Cosmopolitan, and  featured big names in the fashion industry and  media such as TV presenter and model Sarah Murdoch, children’s health and psychology experts including Professor David Forbes of the University of Western Australia, and leaders of youth organisations such as the YWCA. They considered submissions from the public–mostly young people, teachers, youth workers, social workers and psychologists–then came up with recommendations for government action to deal with the widespread problem of poor body image.

What excites me, and my colleagues at Enlighten, is that the Strategy gives public recognition to the important role school programs can and should play in helping girls develop positive body image.  The Strategy calls for increased funding for “reputable and expert organisations to deliver seminars and discussions on body image within schools” and for workshops that increase girls’ media literacy so that they can stand up to negative media messages.

Many schools access independent organisations to deliver one-off body image workshops or to facilitate body image discussions among students. A number of these types of interventions have been demonstrated as effectively reducing the body dissatisfaction of students. The Advisory Group encourages government to increase the opportunities schools have to access these activities.

Proposed National Strategy on Body Image

As a first step, I call on the federal government to immediately introduce the Body Image Friendly Schools Checklist in the Strategy (on page 42). It has some great practical ideas that I would love to see implemented in schools across Australia. The best of the recommendations:

• Bring positive body image messages into the curriculum. It is easy to see how body image can be incorporated into health and physical education lesson plans, but teachers need not stop there. In English, students could be asked to write a critical thinking essay on how the media affects our idea of what a woman should look like. A media studies class might focus on the way that programs such as Photoshop are used by magazines to create an unattainable ideal of beauty.
• Consult with students to develop a sports uniform everyone feels comfortable wearing. Being involved in sport has been shown to boost girls’ self-esteem and body image–yet it has also been shown that figure-hugging uniforms are one of the greatest barriers to girls participating in sport.
• Provide Mental Health First Aid training for teachers that can help them identify body image and eating disorders in students and then know what steps to take next.
• Give training for teachers in how to use body-friendly language with students–that is, no “fat talk”, either about themselves or their students.
• Include positive body image in the school’s policy, even writing positive body image and the celebration of diversity into the school’s mission statement.
• Do away with weighing and measuring students. It seems kind of crazy that in this day and age that has to even be spelt out, but it is still done in PE and even some maths classes. And for many students, the humiliation they experience leaves lasting scars.

Beyond the school system, there are some other good (and long overdue) suggestions in the Strategy that I hope the government implements. A standard system of clothing sizes to avoid the distress many feel when they find they can’t fit into a certain size. Stores stocked with a broad range of sizes, reflecting the diversity of our body types. Mannequins that look more like the many different women we see every day in the street.

But as with most such working papers put together by committee, within parameters set by a federal government, the Strategy of course has its limitations. For instance, it can simply suggest that funding should be increased in schools to ensure all girls receive the media literacy and self-esteem workshops they need; it can’t provide an assurance that this will actually happen.

The limitations of the Strategy become clearer when it deals with other avenues for promoting positive body image. The right principle is there: to encourage clothing designers, magazines and TV, the diet industry, advertisers and marketers to finally shoulder responsibility for the shame, disgust and body anxiety they routinely encourage young women to experience. But the Strategy recommends first trying the softly, softly approach: asking companies to follow a voluntary code of conduct and rewarding them for good behaviour by listing them in a roll of honour and awarding them the right to display a logo. Think of the Heart Foundation’s tick of approval, but in this case for creating positive body image rather than lowering cholesterol. Only once this approach had failed to produce results would penalties be considered.

I would be overjoyed if companies voluntarily started treating girls and women with more respect. And I think some would, so long as it was good for their bottom line. Think, for instance, of Dove, which uses the body image issue to sell a truckload of soap–while their parent company’s other key brands include Lynx (Boom Chicka Waa Waa, anyone?), Slim Fast and Ponds Skin Whitening cream marketed in Asian countries. A lot of fashion designers would  simply pull one of those frosty catwalk model faces in response to a suggestion they promote positive body image. I mean, can you really see Gucci saying “Hey, they’re right, we should stop promoting this unhealthy stick-thin image and adopt that voluntary code of conduct”?

I do wish that the proposed national strategy had more to say on the sexualisation and objectification of women and especially of girls. While body size and shape and the lack of diversity in the media are prime sources of despair, the pressure to be sexy–and only within a narrow ideal of sexiness–is increasingly causing serious problems.

Research shows that over time women can come to see themselves as objects and subject their bodies to constant surveillance, feeling disgusted and ashamed about themselves. So even if the code helps industry to get serious about presenting more realistically sized women, the expectation to be ‘‘hot’’ and ‘‘sexy’’ will remain. And industry will have the right product and the latest look we need to achieve this false ideal.

Misty de Vries, COO, Women’s Forum Australia, in The Age

The way I look at it, the National Strategy on Body Image is a great place to start. But its recommendations are only worth something if the politicians, the fashion and beauty product industries, and the media and advertisers follow through on them. It is thanks to all of us voicing our opinions that the government commissioned a Strategy in the first place. Now we have to keep up the pressure!