I have noticed a trend in the quest to promote positive body image that I really think needs to be critiqued and nipped in the bud. Fast. It is typified by the slogan on this T-shirt, which is being marketed by an organisation that otherwise does positive work in the field:
I am sure the intention is good – to break down our culture’s obsession with beauty. The problem? Pitting two types of women against each other and implying that only one type – women with intelligence – has value. Couldn’t a woman be both smart and pretty? Isn’t it possible that a witty woman may also have moments of insincerity? This seems “pretty” limited and alienating to women who may, either through genetic luck or the use of beauty products, just so happen to fit society’s notion of what is beautiful.
It’s not the only example of this “compare and despair” game that has reached prominence of late. A graphic comparing the Victoria’s Secret “Love My Body” campaign to that of Dove’s “Real Beauty” campaign did the rounds too. The message? The lingerie models aren’t real women. What are they then, androids? The models may be Photoshopped and represent a body image ideal that few can attain – but does reducing women to two types and implying that one is better or more real actually help promote healthy body image and body acceptance?
We don’t need to see women reduced to stereotypes, no matter how “good” or “bad” those stereotypes supposedly are. What we need to see, and what our girls need to see, are women being celebrated for who they are, and for the brilliant, beautiful, complicated mix of qualities that makes each of us utterly unique.