I recently noted that the program for this year’s Alliance of Girls’ Schools Conference, to be held in Melbourne 25th-27th May, was to include Ms Amy Smith, the current CEO of Jenny Craig. As I believe a woman who represents the diet industry has no place at such a prestigious event aimed at educators of young women, I sent an initial email of concern to Jan Butler, the Executive Officer of the Alliance.
On Tuesday I received a reply from Ms Catherine Misson, the Principal of Melbourne Girls Grammar, assuring me that Ms Smith is, amongst other things, “transforming the organisation (Jenny Craig) into a champion of women’s health.”
I am pleased to see the organisers of this conference have considerably extended Ms Smith’s bio in the conference program since receiving my initial email. She sounds like a truly remarkable, accomplished woman. However, I am still deeply uneasy about her inclusion and felt compelled to explain why. I responded with the letter below. With the aim of eliciting support for my stance, and initiating vital discussion on girls and dieting, I then shared this correspondence via Twitter and Facebook. I was incredibly heartened by the positive response and particularly encouraged to see Kate Ellis, amongst other prominent educators, women’s advocates and health practitioners, circulate it too.
I have not received any response as of yet, other than a call from a Suzy Wilson who told me she was the PR representative for Jenny Craig. Ms Wilson asked me, “What is your problem?” and told me my letter was a “vicious attack” on Amy Smith. I think my letter clearly articulates what my issue is, and it is clearly not a personal attack on anyone.
If I receive any further correspondence, I will of course honour my offer to provide the Alliance with a platform here to argue their case.
Thank you for your response to my concerns regarding the selection of Amy Smith as a speaker at the Alliance’s conference this year.
I have the utmost respect for the members of the Alliance Planning Committee and hold them in the highest regard. I am sure that all the members genuinely have girls’ education at heart and selected the conference speakers with care and diligence.
However, with due respect, I do feel that I need to stand by my convictions and state my position. Amy Smith may be a highly talented and accomplished woman, but I feel it sends the wrong message to educators of girls that the Alliance is giving a platform to a speaker whose current success is tied to the dieting industry. This industry contributes to some of the most serious issues affecting the health and wellbeing of girls: poor body image and eating disorders.
Constant dieting can cause “an obsession with weight and an increased likelihood of developing an eating disorder such as anorexia or bulimia”, according to research presented at the British Association for Counselling and Psychotherapy conference in 2011. In the words of respected Australian eating disorder expert Lydia Jade Turner, the Managing Director of BodyMatters Australia, “Dieting is the biggest pathway into an eating disorder.” Research cited by the Butterfly Foundation notes that adolescent girls who diet at a severe level are “18 times more likely to develop an eating disorder within 6 months” and “over 12 months they have a 1 in 5 chance of developing an eating disorder.”
The rates of eating disorders and poor body image in girls are alarming. Research published in the Journal of Child Psychology and Psychiatry found that “disordered eating is emerging as a norm in Australian society with 90% of 12–17 year old girls and 68% of 12–17 year old boys having been on a diet of some type” (http://thebutterflyfoundation.org.au). A study published in the Medical Journal of Australia in 2009 found that between July 2002 and June 2005, 101 children aged from five to 13 years old were newly diagnosed with an eating disorder.
According to the 2011 Mission Australia Youth Survey, body image is one of the top three issues of personal concern for young people in Australia. Poor body image has been identified as such an important problem that it was the subject of a parliamentary inquiry.
Looking beyond the research, Enlighten Education works with 20,000 girls each year around Australia, New Zealand and Singapore. I speak to girls, and most importantly listen to them, about body image. On a daily basis, I meet girls who physically, psychologically and emotionally are paying a high price for dieting and for their body anxiety, which is all too often spurred on by advertisers and marketers from, amongst other industries, the dieting industry.
The sad fact is that diet companies continue to play on girls’ and women’s body anxiety to sell a product that doesn’t even work. Ninety percent of people who go on a diet will lose less than 10 per cent of their body weight and be back where they started, or heavier, in five years, according to research presented first at the Australian New Zealand Obesity Society in 2009 and again in 2010 at the International Obesity Summit. “In fact, weight tells us very little about a person’s health except at statistical extremes,” says Lydia Jade Turner. “Although it is commonly assumed that being ‘overweight’ is automatically unhealthy, in North America research shows that the overweight category (BMI = 25 to 29) is now outliving every other weight category.”
I am generally an enthusiastic supporter of the Alliance conference, and I feel that all of the other speakers the committee has selected are brilliant choices. I will attend the conference, as always, and Enlighten Education will have a stand, but it is with regret that I must tell you that Enlighten Education will not be sponsoring the conference this year, as we have in the past.
Enlighten Education was recognised in 2011 as Finalists for a Human Rights Award by the Human Rights and Equal Opportunities Commission for our work at furthering the wellbeing of girls. In light of that, and for all the schools and the girls that we work with, I feel that it is important that Enlighten Education acts according to our principles—and that means that we cannot sponsor an event where there is an association with the dieting industry.
On an individual level, as a parent whose daughter attends an Alliance school, I also wish to register my dismay at the choice of Amy Smith as a speaker.
Please know that I write this from genuine concern about the message that having a speaker associated with the dieting industry sends to the educators of girls. It is not a reflection on Amy Smith herself, and certainly not on the committee, whom I hold in great esteem.
As I initially expressed concern about the committee’s selection of Amy Smith in the public forums of Facebook and Twitter, I wholeheartedly extend to you the opportunity to respond in the same forums. If you would like me to publish your response on Facebook or Twitter, please do let me know.
CEO, Enlighten Education
*Response received 22/3/12*
The Alliance responded and have made it clear that they are comfortable with their selection of Ms Smith. They have also made it clear they are not happy with my decision to raise these concerns publicly. As an educator, mother to two girls, author of two books aimed at improving body image anxiety, and as a media commentator on girls’ issues I believe it would have been unprofessional of me not to have done this. I also stand by my response.