The healthy Beer?

What was Jessica Simpson ( who is not only the spokesperson for this new brand of beer but also an investor in the brewery that manufacturers it) thinking when she got involved in a range that obviously targets young female drinkers in the most irresponsible way?

The singer, 28, says in the campaign: “I work out and take care of myself. But I also like a cold beer once in a while. That’s why I made the smart choice with a smart beer. Stampede Light, it’s beer plus.”

Yes, it is light beer infused with vitamins…I kid you not. The company’s web site declares it contains vitamin B and is “made from pure spring water…geared towards the health-conscious.”

Take Me On The Floor

Australian Rock group The Veronicas (twins Jess and Lisa Origliasso) are heavily marketed towards the tween demographic. They have a highly successful clothing range for girls aged 7-16 which is sold at Target stores and are regular cover girls for tween magazines. In recent interviews, the twins have acknowledged that fans as young as four go along to their concerts:  “For our last record (their debut, Exposed: The Secret Life of the Veronicas) we were surprised by the age demographic it appealed to – we had kids as young as four coming, but adults as well,” Lisa says.

What will their devoted tween fans make of their new single “Take Me On The Floor”? The film clip is simply soft-porn. Shots of the now almost obligatory girl on girl kissing, lots of gyrating and close ups of thighs being groped…the lyrics include an incredible amount of heavy breathing (do they suffer from asthma perhaps?) and the mantra “I wanna kiss a girl, I wanna kiss a girl, I wanna kiss a boy, I wanna … ” The dancers meanwhile writhe uncontrollably as they all “take each other” on the dance floor ( all this at 9am on Saturday morning TV, before I’ve even had my Coco Pops!)

When asked about the move towards highly sexual lyrics in their new album “Hook Me Up ” when the album was first released way back in October last year in an interview in the Sydney Morning Herald, Lisa offered this:   

I think in the music world today that (sex) is a very big part of all songs…You can’t really listen to one song on the radio that isn’t referring to relationships or that whole thing. Every song seems to be about that, it seems to be driven by that. I don’t think this is any different. It’s just a fun song. You know, you can interpret how you want to. But I think kids are a little bit more wise these days … I mean kids have boyfriends when they’re 12. I didn’t have my first kiss until I was 15,” she adds, with a laugh. “

So Lisa wasn’t ready for her first kiss until she was 15, but children nowadays should be ready for anything much earlier? And sorry, but unless I am missing something this new song is not about a relationship at all, the opening line states: “I barely know you…”

My 9 year old daughter had a Veronicas t-shirt.

It’s been binned.

Ralph magazine makes me ralph

Ralph maagzine hit a record low (and that is saying something!) with their pictorial of ex-Big Brother “star” Brigitte this month. She is posed in scanty lingerie, proudly exposing her fake breats – on a bed surrounded by children’s cuddly toys, with a baby’s dummy in her hand! One can only assume readers are meant to be aroused by her child-like appeal. Disgusting. Devastating.

And, what sage advice does she offer to readers? When asked what she would do if she became PM she offered this: “I’d probably give everyone free boob jobs. I think guys would appreciate the girls getting them.”

Seems our work is far from done…